Often, university technologies may be useful in many different commercial markets. However, when startups chase too many markets it slows down development and wastes limited personnel and capital resources.

LAUNCHPAD MARKET is a two-day workshop designed to help innovators qualify market opportunities and achieve early successes to build upon.  This online workshop will occur in two two-hour blocks: 

• Thursday, August 27th from Noon-2pm (MST)
• Thursday, September 3rd from Noon-2pm (MST)

The LAUNCHPAD MARKET workshop will help inventors learn strategies to:

• Identify and describe the different market verticals for your technology
• Identify which markets may have the lowest barrier to entry based upon your technology
• Assess the competition you’ll face in those markets
• Understand how market factors can influence future development of your technology

Participants will engage with CSUV's LAUNCHPAD professionals as well as representatives from the Innovation and Research Firm, The SearchLite. 

The SearchLite is a B2B Innovation and Research firm delivering unique data, insight, and go-to-market technology consultation. Their methodology expands development teams' connections with use case ecosystems; pairs organizations with supply chain partners/first adopters; and illuminates the next best steps on the development and market selection journey. Their global staff and expert interview teams create new-to-the-world insights from difficult to find and previously unknown wellsprings of knowledge. Founded in 2013 as a service provider to Tier 1 university Technology Transfer Offices, The SearchLite has since expanded to Fortune 500 clients, startups, and venture capital. TheSearchLite maintains an expansive network of subject matter experts in every industry arena.