Revenue and Sales Growth - Spring Business Forum - Buffalo Grove (6-17-15)

Why You Need to Walk In Your Customers' Shoes!

The business landscape is constantly evolving, but one thing remains the same. The customer is king. Happy customers are repeat customers and the best ambassadors for a business. However while current customers present the best opportunity for increased sales and profit, many small business owners forget to focus on these revenue generators so they can understand what motivates them.

As a small business person, you need better understand your customers’ (and prospects') wants and needs. This forum will help demonstrate that market research is within reach of every entrepreneur. Our keynote speaker says it simply: “What you don’t know about your customers can hurt you. What you will learn at this event is the ultimate key to your prosperity.”  

Are you concerned with your company's future revenue and growth?  If so, you are among the 87% of Chicagoland small business owners (per the Chicagoland Chamber of Commerce's 2015 Small Business Outlook Survey) who also have such a concern.  Then you will benefit greatly from attending this event.

Schedule of Events

6:45AM - 7:45AM         Registration, full buffet breakfast and networking

7:45AM - 8:45AM         Keynote Speaker - Bob Kaden, author of Guerrilla Marketing Research. 

9:00AM - 10:00AM        Q&A Session – Panel of SCORE Experts - Jennifer Lang, Business Consultant:  

Robert Kaden: Market Research; Business Strategy & Planning
Mark Lieberman: Business Finance & Accounting; Technology & IT Services
Mark O'Brien: Engineering; Manufacturing; Business Operations; Sales, Marketing & Public Relations
Michael Yublosky: B2B Markting on LinkedIn; Internet Marketing; Google Search

Our panel can answer questions about challenges you have.  Please come prepared with your questions or submit them ahead of time on the registration form.  Questions not answered during the forum will be forwarded to a mentor who will get in touch with you.  So please provide complete contact information when you register.

10:00AM - 10:10AM      Closing Remarks (for those who have to leave)

10:10AM - 11:00AM      (Optional) Extended Q&A session, Networking  

Keynote Address

 GUERRILLA MARKETING RESEARCH ---
WHAT YOU NEED TO KNOW TO MAKE MORE MONEY!

Small businesses owners think marketing research is only affordable for the big guys. They're wrong. Big or small...to maintain a competitive advantage you need to continually explore and market to your customers' and prospects' needs, wants, wishes, desires and emotions.

• By attending this program you will learn about the kinds of customer information that will keep you current and are found free of charge.
• Explore affordable marketing research approaches that you can use to determine what customers think of you and, as a result, allow you to keep one step ahead of your competitors.
• Learn how to test your messaging and promotion efforts to motivate customers to pay more for your products or services and be happier about it.

What you don’t know ABOUT YOUR CUSTOMERS can hurt you. What you will learn IS the ultimate key to prosperity.

Keynote Speaker:

Bob Kaden owned and grew two marketing research companies and has conducted over 4,000 research studies for businesses both large and small.  He is the author of Guerrilla Marketing Research and More Guerrilla Marketing Research, books that explore how small companies and entrepreneurs can economically tap into the mind set of their target markets.

Bob is a SCORE Chicago volunteer.

Register Now!