Join us for an informative half-day workshop and discover email marketing best practices. Our 3 dynamic speakers will help you discover the importance newsletters and announcements, followed by a session on content marketing, and we will conclude with an informative session on the new Canadian Anti-Spam Legislation (CASL).

8:30 am - 9:00 am  -  Registration / Coffee Table

9:00 am - 9:45 am - Newsletters & Announcements

Presented By: Vito Marchese, Authorized Local Expert with Constant Contact

Newsletters and Announcements have become a core source of new business opportunities for many small businesses.  This session will reveal insider tips to help you improve your open rates, grow your list, develop higher response rates, and grow your clickthrough rate. See how images, subject lines, timing and social integration can make a huge difference in the success of your email marketing campaigns.

We'll Discuss:

• The different types of newsletters and announcements
• What to write about and how often
• Subject lines best practices and the 2-2-2- principle
• Best practices for good email design to achieve optimal open and click through rates
• How to integrate your email marketing with your social media marketing efforts
• How to get people reading your newsletters on a regulra basis through social media

9:45 am - 10:40 am - Content Matters More Than You Think!

Presented By: Barb Sawyers, Sticky Communication

Many organizations dive into their newsletters and email campaigns enthusiastically only to become distracted, disorganized and disenchanted. Having a proper plan for your content is critical for success in today's digital marketplace. This session is ideal for anyone who has ever asked 'what do I say' and 'what do people want to read'.

We'll Discuss:

• Staying on track with an editorial calendar that balances readers' interests
• Creating content that works for email newsletters and announcement campaigns
• Avoid the gaffes that can undermine your credibility and reputation
• Easily repurpose content including presentations, posts and conversations

10:40 am - 11:00 am  -  Break / Q&A with speakers

11:00 am - 11:45 am - Permission Marketing Best Practices & the new Canadian Anti-Spam Legislation (CASL)

    Presented By: Julie Card, SuiGenesis

    The new CASL legislation went into effect in July 2014. Attend this session to learn           how marketing has changed and what you need to do in order to comply with the               requirements of this legislation while ensuring your email and online activities                     generate results.

We'll Discuss:

• What is CASL and what it applies to
• The difference between express consent and implied consent
• Best practices to track opt-ins and signups from web forms, etc
• How CASL effects non-profits and fundraising initiatives
• How and where you can grow your mailing list online
• Common CASL questions including important implementation dates

11:45 am  -  1:00pm

Lunch Break / Stop by the Constant Contact 'Experts Table' to ask questions and get personalized marketing advice

1:00 pm  -  4:30pm

Join us for an afternoon of networking!

Seminar attendees can stay for the "Etobicoke MEGA Networking Event' happening from 1:00pm - 4:30pm. Please note a $10 fee applies for the networking event.

More information is available at: www.bit.ly/2014etobicokemeganetworking