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Introduction to the Canadian Anti-Spam Legislation + 50 Ways to Grow Your List
Join us for an informative seminar and learn how to grow your contact list and fully comply with Canada’s Anti-Spam Legislation. Your seminar host will be Vito Marchese - An Authorized Local Expert with Constant Contact® and Allan Oziel, principal Lawyer and Founder of Oziel Law.
Canadian Anti-Spam Legislation (CASL) took effect on July 1st, 2014 - are you ready? This seminar will provide you with an overview of CASL and show you best practices to help you grow your contact list while fully complying with the law.
Topics in this workshop include:
Part i - Canadian Anti-Spam Legislation:
- What is CASL and what it applies to
- The difference between express consent and implied consent
- Why growing your contact list is important
- How does this effect non-profits and fundraising initiatives
- How and where you can grow your mailing list with 'opt-ins'
- Common CASL questions, including when the legislation goes into effect
- And more!
Part ii - 50 Ways to Grow Your List:
- Why someone should join your contact list and what’s in it for them
- How to ask people to join your list "face-to-face"
- How to use social media to grow your list
- How to grow your list on your website or blog
- How to use print material to get people to sign up
- How to use events to help grow your list
- How to use incentives and giveaways to grow your list
About the Speakers:
Vito Marchese is President and Founder of Whiteboard Studio, a creative advertising agency serving the Greater Toronto Area. He is also an Authorized Local Expert for Constant Contact where he provides resourceful training, seminars and workshops on engagement marketing.
LinkedIn: www.linkedin.com/in/vitomarchese
Allan Oziel is the principal lawyer and founder of Oziel Law, a boutique business, technology and intellectual property law firm in North York. In his practice, Allan regularly advises startup and established business clients on corporate-commercial matters and business transactions. While Oziel Law advises clients in many industries, Allan has a particular focus on early stage technology companies that require specialized technology contracting in addition to their business matters.
LinkedIn: www.linkedin.com/in/allanoziel