Tradeshow Marketing Success Workshop

Featuring topics on: Email Marketing, Networking, and sales.

This free event is designed to give companies simple and easy ways to implement tradeshow marketing success strategies. By investing just a few short hours in this afternoon session you will walk away with effective email marketing, networking, and sales strategies.

  1:00pm - 1:45pm

  The Power of the Inbox - featuring list growth straties     and 50 ways to grow your email list.
  Vito Marchese, Local Expert with Constant Contact 

Discover how Constant Contact can help your company at your next tradeshow. We'll review best practices and the latest industry statistics on email marketing and database management. We'll dive into email design as it relates to mobile viewing. 

Topics in this session include:

• A review of best practices for newsletter and announcement campaigns
• The latest subject line statistics that will optimize open rate
• Learn how to easily share your email on various social media platforms
• Leverage Facebook paid ads to increase your email readership

  1:45pm - 2:45pm

  How to Get Results when exhibiting at Tradeshows
  Jill Schoenhofer, WellConnected

77% Of trade show visitors have buying power. Make a great first impression when exhibiting. Learn ways to effectively discuss your products and services at shows. Jill Schoenhofer will show you how to gain clients from exhibiting. 

Topics in this session include:

•  Determine where to find shows that fit your budget
•  How to start a conversation when at your booth
•  How to create key messages for your signage
•  Calculate your potential return on investment
•  Learn the pre, during and after plan so you gain new clients
•  And more 

2:45pm - 3:00pm

Introduction to the Better Business Expo & Sponsorship Opportunities

On March 30, 2017 - the Better Business Expo will be held at LeParc Banquet Hall (Leslie & Hwy 7). This event will feature an afternoon of workshops and networking. With over 80 exhibitors and hundreds of attendees, this event is one not to be missed!

3:00pm - 3:30pm

Event Wrap-Up & Chat with Speakers/sponsors, and networking

About the Speakers:

Vito Marchese is President and Founder of Whiteboard Studio, a creative advertising agency serving the Greater Toronto Area. He is also an Authorized Local Expert for Constant Contact where he provides resourceful training, seminars and workshops on engagement marketing. 

LinkedIn: www.linkedin.com/in/vitomarchese

Jill Schoenhofer has an MBA in Marketing, an Adult Education Certificate and is an Extended DISC trainer. Today Jill through her business, WellConnected, works with business professionals to generate on going referrals. She leads seminars on building business by networking and referral. Jill loves to work with companies and see their revenue grow. 

LinkedIn: www.linkedin.com/in/jillschoenhofer