April 10, 2019  10:30 AM - 12:30 PM

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Indian River Chamber of Commerce

1216 21st St. Vero Beach, FL 32960


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Shannon Caldwell 
Treasure Coast Chapter 308 

Social Media Marketing--IRSC Chastain Campus, Stuart

What is social media marketing? This workshop will focus on how to get started, how to create a social media marketing plan, how to execute a social media marketing campaign and connect it to your business goals. The workshop will help business owners identify what kind of a social media strategy they need, which social media platforms to potentially use and how to develop content that speaks to their target customer. The workshop does not cover eCommerce.  

Register Now!Presenter: Shannon Caldwell

Shannon Caldwell is the co-owner of UBU Brands, a local marketing company that helps businessses and nonprofits establish marketing equity for when the marketplace ebbs and flows with the economy. Mrs. Caldwell has an undergraduate degree from Palm Beach Atlantic Univeristy and a Master of Science in Global Strategic Communication from Florida Institute of Technology.  She began her marketing and communication career in broadcast media at WFLX Fox 29 in West Palm Beach. Prior to starting UBU Brands, she held various roles at NextEra Energy including consumer market researcher, social media storm response team member, senior communication specialist, organizational effectiveness project manager and change management lead.