Join Us For A Half-Day of Insights on How Top Publishers Are Growing Their Bottom Line by "Rethinking Channel Management."

Reserve Your Spot at the Second Annual Yield Executive Summit.

Industry leaders Yieldex, Admeld and Collective are bringing together the top minds in the online media industry to discuss the latest trends in channel management with a select group digital publishing executives.

Program Schedule:

8:00 - 8:45

Registration and Networking Breakfast

8:45 - 9:00

Opening remarks Andy Nibley, CEO Yieldex

9:00 - 9:45

Keynote: Gordon McLeod "The New Publishers."

Gordon McLeod will share his insights on how "The New Publishers" are approaching data, ad serving and infrastructure, video and mobile.

9:45 - 10:30

Best Practices for Growing Premium Revenue
This panel will explore the most popular direct selling channels for premium publishers and strategies for allocating inventory, analyzing results and growing revenue.

Moderator:
� Tom Shields, Co-Founder, Chief Strategy Officer, Yieldex
Panelists:
� Peter Naylor, EVP Digital Media Sales, NBC
� Alisa Bowen, General Manager, The WSJ Digital Network
� Jay Wright, Yield Management Group Leader, Cars.com

10:30 - 11:00
Coffee Break

11:00 - 11:45
Where is the Value in the Chain between Buyers and Sellers?
This panel will discuss the value of each link in the chain as we hear reactions from one end with Publisher, SSP, DSP, and Trading Desk, to the other the Agency and their client.

Moderator:
� Jason Kelly, Chief Media Officer, Admeld
Panelists:
� Mario Diez, Chief Executive Officer, quadrantONE
� Josh Jacobs, President, Accuen

11:45 - 12:30

Knowledge is Power
Today's publishers are often operating blind (or nearly so), with multiple layers of technology that have publishers swimming in data, but drowning in complexity. Hear from leading publishers who have learned how to turn data into knowledge, and knowledge into action.

Moderator:
� Joe Apprendi, Chief Executive Officer, Collective
Panelists:
� Peter Longo, CEO, IDG Syndication and Networks
� Dave Madden, SVP, Global Media Solutions
� Lauren Wiener, Vice President, Meredith Interactive

12:30 -12:45
Closing remarks Andy Nibley, CEO Yieldex

1:00 - 2:00
Lunch

Click on the link below to register for YES 2011.

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