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Wednesday October 5, 2011 from 8:00 AM to 1:00 PM EDT

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Harvard Club of New York 
35 West 44th Street
New York, NY 10036-6613


Craig Calder


Select Speakers:

G McLeod

J Kelly

T Shields

A Bowen

P Naylor

M Diez


Join Us For A Half-Day of Insights on How Top Publishers Are Growing Their  Bottom Line by "Rethinking Channel Management."

Reserve Your Spot at the Second Annual Yield Executive Summit.

Industry leaders Yieldex, Admeld and Collective are bringing together the top minds in the online media industry to discuss the latest trends in channel management with a select group digital publishing executives.

Program Schedule:

8:00 - 8:45
Registration and Networking Breakfast

8:45 - 9:00
Opening remarks Andy Nibley, CEO Yieldex

9:00 - 9:45
Keynote: Gordon McLeod "The New Publishers."
Gordon McLeod will share his insights on how "The New Publishers" are approaching data, ad serving and infrastructure, video and mobile.

9:45 - 10:30

Best Practices for Growing Premium Revenue
This panel will explore the most popular direct selling channels for premium publishers and strategies for allocating inventory, analyzing results and growing revenue. 

Tom Shields, Co-Founder, Chief Strategy Officer, Yieldex 
Peter Naylor, EVP Digital Media Sales, NBC 
Alisa Bowen, General Manager, The WSJ Digital Network 
Jay Wright, Yield Management Group Leader, 

10:30 - 11:00 
Coffee Break

11:00 - 11:45
Where is the Value in the Chain between Buyers and Sellers?  
This panel will discuss the value of each link in the chain as we hear reactions from one end with Publisher, SSP, DSP, and Trading Desk, to the other the Agency and their client.

Jason Kelly, Chief Media Officer, Admeld 
Mario Diez, Chief Executive Officer, quadrantONE 
Josh Jacobs, President, Accuen

11:45 - 12:30

Knowledge is Power
Today's publishers are often operating blind (or nearly so), with multiple layers of technology that have publishers swimming in data, but drowning in complexity. Hear from leading publishers who have learned how to turn data into knowledge, and knowledge into action.  

Joe Apprendi, Chief Executive Officer, Collective 
Peter Longo, CEO, IDG Syndication and Networks 
Dave Madden, SVP, Global Media Solutions 
Lauren Wiener, Vice President, Meredith Interactive 

12:30 -12:45 
Closing remarks Andy Nibley, CEO Yieldex

 1:00 - 2:00  

Click on the link below to register for YES 2011.


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