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Yield Executive Summit 

Join Us For a Half-Day of Insights on How Top Publishers are Growing Their Bottom Line

 Industry leaders Yieldex, AppNexus and Lotame bring together the top minds in the online media industry to discuss the latest trends with a select group of digital publishing executives







Sponsored by:

Yieldex Logo             AppNexus    Lotame

Select Speakers:

Doug Weaver
Doug Weaver
Founder & CEO, Upstream Group

Doug Weaver is a highly-regarded strategist and opinion leader in the world of online advertising. Over the past 14 years he's worked with over 400 leading companies, including Facebook, Yahoo!, USA TODAY, CBS Interactive, YuMe, Dow Jones, WebMD, National Public Radio, Tremor Media, ESPN, and The New York Times. He’s a frequent moderator, host and speaker at leading conferences and author of The Drift, an industry blog that directly reaches nearly 7,000 top industry executives. He has received the IAB Service Award, "Oldtimers Award" from the Aspen Group, and Industry Achievement Award for lifetime service from AdTech. 

Tom Shields
Tom Shields
Co-Founder & Chief Strategy Officer, Yieldex

Tom is a pioneer in internet advertising, having co-founded NetGravity in 1995 to create the world’s first internet ad servers.  Tom was most recently a Managing Director at Woodside Fund, where he led investments in early stage technology startups. Tom served on the boards of companies in a wide range of sectors, including open source and enterprise software, Web 2.0 and Internet services, optical networking, and microprocessors.

Andy Monfried
Founder & CEO, Lotame

Since founding Lotame in 2006, Andy's focus has been on creating a world-class data management technology to drive real results for publishers, networks, and marketers. Under Monfried’s leadership, Lotame has grown into a 50+ person company with offices in Maryland, New York and Boston, and over fifty platform clients. Prior to founding Lotame, Andy was an executive with from 1999-2005.   

Michael Rubenstein 
 Kevin McGurn
President, AppNexus 

As President of AppNexus, Michael oversees the company's global commercial functions, including Business Development, Sales, Client Services and Marketing. Prior to joining AppNexus, Michael founded and served as VP and General Manager of Google's DoubleClick Ad Exchange. During his tenure at Google/DoubleClick, he held executive positions including VP of Strategic Accounts, where he spearheaded and oversaw the company's landmark ad technology partnership with AOL. Michael joined DoubleClick in 2001 as part of the company's acquisition of FloNetwork, an email marketing ASP. Michael holds a BA from McGill University and an MBA from Columbia Business School.


Mike Wann
Mike Wann
SVP Business Development, Demand Media

Mike Wann is the senior vice president of business development for Demand Media, where he oversees strategic partnerships and new revenue opportunities. While at Demand Media, Wann has spearheaded the development of the organization’s monetization infrastructure for all of its owned and operated properties, as well as display advertising, site level monetization and product partnerships. Previously, Wann was the director of business development for, where he served as the strategic lead for the shift to digital content and online advertising. 


Jeremy Steinberg
Jeremy Steinberg
VP, Digital Sales & Business Development, FOX News Channel & FOX Business Network

Jeremy Steinberg is the Vice President of Digital Sales and Business Development at FOX News Channel & FOX Business Network. In this capacity, he oversees all revenue generation and operations across the FOX News Digital Network properties, including:,,, FOXNews.Mobi, FOXBusiness.Mobi, and FOX News and FOX Business iOS and Android Phone and Tablet Applications.



Doron Wesly
Doron Wesly
Head of Market Strategy, Tremor Media

As head of, Market Strategy, for Tremor Video, Doron Wesly helps brand marketers understand the advertising impact of online video relative to all other screens. As online video expands to more viewers and devices, Doron plays a key role in helping advertisers understand the advanced analytics emerging from these campaigns. Doron brings a deep knowledge of cross media studies, marketing mix models, attribution modelling, with 17 year experience spanning from traditional media planning to the new frontiers in digital media.

Heather Keltz
Heather KeltzExecutive Director, Ad Systems & Operations,

Heather Keltz is Executive Director, Ad Systems & Operations at The New York Times and oversees campaign execution on digital platforms, inventory management and the development of technology tools used to support advertising. She’s been with the Times for over 10 years. Previously she managed Ad Operations for and held print, television, and digital advertising positions as Playboy, Mediamark Research and Katz Communications. She’s a graduate of Penn State University.

Jason Lopatecki
Jason Lopatecki
Chief Strategy Officer, TubeMogul

Mr. Lopatecki co-founded Illumenix, a first-to-market video analytics startup that measures in-player audience engagement. At Illumenix, he grew the business from a concept to a successful product launch and an early leader in the video analytics market. Prior to Illuemnix, he served as an early Member of IPTV/Communications startup Calix Networks. At Calix Networks, he helped lead the development of multiple successful products, from inception to marketplace. He holds an undergraduate degree in electrical engineering and computer science from UC Berkeley.

Kevin McGurn
 Kevin McGurn
Vice President of Advertising Sales, Hulu

Kevin McGurn serves as the Vice President of Advertising Sales where he oversees all agency and advertiser sales for Hulu. Prior to joining Hulu, Kevin led the national advertising sales and media business at NBBC, a NBC Universal venture marketplace for digital video syndication. Kevin’s past experience includes more than 10 years of online media experience selling to some of the world's most renowned brands. Previously, Kevin worked as the Director of Revenue at Revenue Science, where he led agency efforts for the marketplace leader in behavioral targeting.

Justin Evans
 Justin Evans
Senior Vice President, Emerging Media, Collective

Justin brings more than a decade of experience in audience data and analytics. At the Nielsen Company, he was responsible for spearheading the effort to enter the $1.1 billion online ad targeting market, expanding their client base from five to 20 in one year, including portals, TV Networks and top 50 ad networks. Previously, he served as vice president of market development at The Pluck Corporation, a venture capital-backed startup specializing in social networking software and services for newspaper and magazine publishers.

Todd Bender
Todd Bender
VP Publisher Platforms, Collider 

In his role at Collider Media, Todd helps publishers use the company’s comprehensive platform to tap incremental revenue sources and increase the extraction of yield across both direct and indirect sales channels. Todd previously served as Videology’s Vice President of Business Development and Emerging Technologies. In this role, Todd drove the growth of Videology’s ad decisioning platform by building strategic partnerships within the online video space, encompassing both agency relations and publisher development.

Dave Jacobs
 Dave Jacobs
Senior Vice President,, AOL

Dave Jacobs oversees the continued growth of display and text based third party publisher and monetization partnerships across AOL Advertising's industry-leading network,  Dave also oversees the Group’s ADTECH division, which provides integrated technology solutions for publishers and agencies, across display, video, and mobile formats.  He is actively involved with the advertising community as a key contributor to industry events, publications and trade organizations. 

Ramsey McGrory
 Ramsey McGrory
CEO, AddThis

Ramsey McGrory brings a diverse background to his role as CEO at AddThis. Most recently, he led Yahoo! display platforms, including the Right Media Exchange and US data business. He oversaw Yahoo!'s strategic partnerships with major agency holding companies and led a team that drove participation and growth of the Right Media Exchange which was acquired by Yahoo! in 2007. He is based in New York City, where he is active in the William J. Clinton Foundation, Clinton Global Initiative, co-founded and sits on the board of The Jericho Project.


Luke Edson
 Luke Edson
General Manager, COX Digital Solutions 

In this role he is responsible for revenue, operations and creating a strategic vision for the company to grow.  Luke joined CDS as Senior Vice President of Strategy and Operations and oversaw the Sales Planning, Engineering, Platform/publisher business, Performance Solutions, and the exchange selling CDS Connect platform. Luke joined Cox Digital Solutions from IB Systems where he was the Chief Revenue Officer. While at IB, Luke was instrumental in managing all facets of the company to generate a positive net income.


Wednesday October 3, 2012
8:30 AM to 12:30 PM EDT

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Harvard Club, Harvard Hall
35 West 44th Street
New York, NY 10036

Driving Directions 


Courtney Hundemer 
Click on the link below to reserve your spot at YES 2012. 


8:00 - 8:45  Registration & Networking Breakfast

8:45 - 9:00  Opening remarks - Andy Nibley, Yieldex CEO

9:00 - 9:45   Keynote speaker - Doug Weaver,  Founder and CEO, Upstream Group:  "What Publishers Need Most: The Three Cs"    

 9:45 - 10:30 "Understanding the Value of your Inventory" Panel by Yieldex

 10:30 - 11:00 Coffee break

11:00 - 11:45 "The Evolution of Video and How Data May or May Not Play a Part for Publishers" Panel by Lotame

11:45 - 12:30 "Inventory in the Age of RTB" Panel by AppNexus

12:30 - 12:45 Closing remarks - Andy Nibley, CEO, Yieldex