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Wednesday March 9, 2011 at 6:30 PM PST
Thursday March 10, 2011 at 5:00 PM PST


Greg LaFollette

Email:    greg@thelafollettes.net
Phone:  605 977 4823 

Exclusive SaaS in Tax & Accounting

Successfully conducted in 2009.
Expanded to meet the overwhelming demand!

Event Consultants

Greg Lafollette

Greg LaFollette - As both an industry and professional thought-leader, Greg can help you refine product features, establish target market segments, and, most importantly, enhance your understanding of the demographics of the accounting profession and of "the mind of the practicing accountant."  He regularly speaks to (and with) thousands of practitioners and consults with dozens of vendors serving the profession.  Experienced Practitioner...Software Executive...Respected Journalist.   www.lafolletteconsulting.net

Randy Johston


Randy Johnston - Randy is the nation’s leading technology CPE provider to CPA professionals. He consults for high profile technology vendors and delivers national seminars to CPAs, business groups and IT leaders on technologies in accounting, healthcare and banking. Randy creates and presents seminars and articles on 30+ technology topics including Paperless, Continuation of Business Operations and Accounting Software and Business Strategies Leveraging Technology.

Doug Sleeter  

Doug Sleeter - Doug's in-depth knowledge of accounting software solutions and his "systems" approach to solving accounting problems for the SMB market have earned him the reputation of being one of the nation's leading small business accounting software experts. He has been named one of the 100 Most Influential People in Accounting by Accounting Today magazine.



Senior Level Executives - Identify Common Problems and Strategies

As an executive of a SaaS provider of services to the tax and accounting industry and their end-user clients, you are invited, along with your peers, to meet with three of the country's highly-recognized and most sought-after consultants for a ground-breaking "think-in" conference to explore common challenges and to brainstorm future opportunities. Following an pre-event "get-acquainted" dinner, this one-day event will be a unique opportunity you don't want to miss.


Learn From Industry Leaders & Innovators

The consultant group of Greg LaFollette, Randy Johnston, and Doug Sleeter  brings an invaluable combination of experience, background, and deep domain knowledge not typically available in any single setting. 



Interact with Peers...Gain by Coopetition

(Coopetition: Two or more competitors working together to achieve a common goal.)


Not only is this a very unique opportunity to hear from the industry's leaders and innovators (i.e. think, view of the future, etc.), but it is a rare occasion to interact with your peers about the challenges you face today and about the prospects for success in the future.


"Greg and Randy hosted and pulled together a great session with SaaS companies discussing opportunities, challenges, markets, and technology."

"Most importantly, I left with more connections to people working and facing the same challenges that I do every day."

                            Rene Lacerte, founder and CEO, Bill.com


 Experience the Power of Consortiums

During this event you will learn and experience the power of the consortium.  No longer can we expect to survive with a "you against the world" mindset.  Only through consortium power, or a "you and the world" mindset, will your success be assured for today and in the future.


For more information about this event, click on the "Get More Information" link below, or "Register Now!" to be included IMMEDIATELY.

7 x 7 Demos

If a picture is worth a thousand words, then a product demo is worth a million!  For collaboration and "coopetition" to work it is imperative that we all understand what each of us is doing.  This is a perfect opportunity to learn through collaboration.

The first 21 companies to register will be given 7 minutes to demonstrate their product(s) on a first come, first serve basis.  In order to keep the 7 x 7 Demos sessions to one hour, we're limiting each session to 7 demos.  There will be three 7 x 7 Demos sessions throughout the day.

Sign-Up Early...Registration is Limited

The workshop size is limited to "C level" representatives from SaaS providers of services to the tax and accounting industry and their end-user clients. Limit 2 persons per company. 


We will be taking registration from only 25 companies.  Early indications are that registrations will be filling up quickly.  We urge you to register as soon as possible so you don't miss this event!


Event fees are $2,400 for the first registrant ($2,650 after February 4), and $600 for the second registrant from the same company ($700 after February 4).  All conference, meals and hotel (one night) expenses are included.  The Hyatt Regency has agreed to extend a special rate of $139 to attendees per night for the nights immediately preceding or following the event.

Register Now!

To Reserve Your Spot Register Today! 

Take Advantage of Early Bird Rates!

Limited Enrollment - 25 ONLY!


Wednesday, March 9, 2011

6:30pm                             Reception / Introductions

7:30pm                             Dinner


Thursday, March 10, 2011

7:45am                              Breakfast

8:15am                              Welcome            

8:20am                              An Overview of the Tax & Accounting Profession
                                          Greg LaFollette 

9:10am                               Round I - Seven by Seven Demos --
                                            “7 minute” demos

10:15am                             Break

10:30am                             How Accounting Professionals Approach
                                          Technology Decisions

                                           Randy Johnston

11:00am                              Round II - Seven by Seven Demos --
                                             “7 minute” demos

12:00pm                              Lunch break

1:00am                               Small Business Owners' Dilemma:  Desktop,
                                            Hosted, or SaaS?
                                             Doug Sleeter 

1:30pm                                Round III - Seven by Seven Demos --
                                             “7 minute” demos

2:30pm                                Q & A with Consultants

3:15pm                                 Break

3:30pm                                 Open Discussion – Identification of common
                                              interests with
to-do’s and assignments

5:00pm                                 Adjourn


Register Now! Refund Policy

Registration fee is refundable, less 15%, until February 18, 2011.  After February 18, 2011, 50% refundable on full registration and none on second person (guest).  After March 1, 2011, no refunds are available.