Get Focused in February: Grow Your Business with Email and Social 

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.  But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.  The number of possibilities feels overwhelming.

This session will help make sense of the noise. I’ll show you how to make the most of the combination of email and social media for your business or nonprofit. When the session is done you’ll learn

• marketing basics like goals and objectives. 
• what a “campaign” is and what to write about and offer in that campaign. 
• simple but powerful tips to get your messages opened and read and shared  
• great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new folks.

Throughout this hands on session you’ll be given opportunities to capture your own ideas and build out the framework for your next campaign for your business. So join me and start building a plan that will help you grow your business by eliciting the responses you want from your customers and supporters.

About Jen Wewers

Jen Wewers is a marketing consultant, writer and teacher. For more than 15 years she has helped nonprofit organizations raise more than $15 million dollars for causes close to her heart. A quintessential generalist with a strategic approach, she has extensive experience in nonprofit communications, social media and fundraising. 

In addition she is an Authorized Local Expert for Constant Contact and enjoys helping clients make connections and tell stories about their organizations and businesses. As the principal of her own consulting company, Give Gratitude, she helps clients focus on gratitude as an organizational value through their marketing efforts, social media, fundraising, and strategic planning processes.