When
Tuesday October 6, 2015 at 2:00 PM CDT-to-
Tuesday December 15, 2015 at 5:00 PM CST
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What you get:
- Two expert coaches:
Personalized editing and content feedback—weekly edits from Lisa and customized feedback. It’s like having an editor on retainer for 30 minutes each week!
Private accountability sessions—weekly check-ins with Mona and personalized encouragement to help you reach the goals you set in Week 1.
- The chance to connect with a community of driven business professionals AND brainstorm to create content that resonates with YOUR market
- Access to a private Facebook group for ongoing support and dialogue
- Specific, timely, relevant education PLUS Hands-on work time during each session
- An arsenal of Wordpress and social media tools to maximize automatic sharing and content aggregation
- A jumpstart on your 2016 editorial calendar*
- Surprises...fantastic surprises!
Schedule Sneak Peek:
Week One: Your Why…
So many questions, such important answers. We have to start somewhere and this is the part so many people ignore. We’ll get comfy with your dashboards, learn how to search for keywords, and learn how to extract data fro analytics to make it useful. We'll also hone in on specific goals and measurement benchmarks by focusing on your back-end snapshot: keywords, alt tags, image tags, meta data, and blog post titles.
Week Two: Your What…
Content is king! We’ll dive into what to write and when to share it, how to curate content, the importance of evergreen content, and how to be a good blog citizen through aggregation, roundups, and the like.
Week Three: The Where…
So many platforms, so little time. We’ll dig into each—Facebook, LinkedIn, Instagram, and Twitter, and examine the newest publishing platforms on Facebook and LinkedIn Pulse to determine if they should be complements to your blog.
Week Four: Crowd Sourcing…
It takes a village…or a tribe…or a loyal fan base to amplify your content. We’ll hone in on different ways to magnify your content, including link building, outreach, and guest posting.
Week Five: Measure It…
It’s the least sexy parts of marketing that make it work, and that’s what this is all about: we’ll review the progress in cold, hard numbers to determine what’s working and what’s not. This week is all about analytics, benchmarks, frank conversations, and adjustments.
Week Six: Wrapping It Up…
Every project needs a debriefing, and that’s what week six is for. We’ll work thorugh a-ha and oh-no moments, plot out a calendar that will propel you through the following six months (that’s through JUNE 2016!), and chart your roadmap for going forward.
Plan It. Do It. Measure It.
What's the IT?
The IT is your message, your product, your plan. It's easy to get lost in the talk, especially when the discussion is what you want to tell people about your business. It's even easier to waste time trying to share that message; tthe noise of social media gets in the way and what should be simple--the who, what, why, when, and how--gets jumbled up into a great big ugly mess of good intentions that go nowhere.
If you're ready to stop spinning your wheels, you're in the right place. Welcome to P.A.C.E.
P.A.C.E.: Planning + Accountability + Content x Execution = Success.
P.A.C.E. is an intensive, hands-on workshop* that will put you back in the driver's seat. We'll walk through the who, the what, the why, and the when before we dive into the how. This workshop isn't like the workshops you've attended in the past. P.A.C.E. is customized to you and your business. You'll have homework. You'll plan and plot, measure and readjust. And along the way, you'll not only find your voice; you'll have a platform to share it.
Is this workshop for you? It is, if you answer yes to these questions:
- I want to use social media for business...but I'm not sure how to do that and get results
- I have information that I'm dying to share with my target market...but I don't know how to say it or how to reach them
- I am willing to do the work that gets the work...no but here. You have to be ready for toasty toes from being held to the fire, and you're eager to learn how to make social media work for you, not control your life.
- I want personal, one-on-one help from a coach...but don't know who to hire/trust/talk to.
*We say workshop but we mean LEARNshop, DOITshop, MAKEITHAPPENshop!
This event will take place every other Tuesday, from 2pm-5pm, starting October 6th. Dates are:
- Oct 6
- Oct 20
- Nov 3
- Nov 17
- Dec 1
- Dec 15
For information about pricing options, please click "Register Now!"
PRICE WILL INCREASE AFTER WEDNESDAY,
SEPTEMBER 22, 2015.
Opportunities Await...
Part of what makes P.A.C.E. Workshops work is
our fierce love of small businesses. If you have a product you think our tenacious, whip-smart, connectioned attendees just have to know about, shoot us an email and let's chat. We just might be able to make that happen!