Friday March 9, 2012 from 8:00 AM to 12:00 PM CST

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General Mills Corporate Headquarters 
1 General Mills Blvd
Golden Valley, MN 55426

Driving Directions 


Minnesota Recruiters 2012 Sponsors

Oberon, LLC



HireCast Consulting





Paul DeBettignies 
Minnesota Recruiters 

Minnesota Recruiters Conference #16


Registration update 3/8 9 am: 221/240 seats are filled (we added 20)



March 9th

8 am to Noon

General Mills HQ's



Who should attend this event:

Corporate Recruiters
HR VPs/Directors/Managers
Staffing Specialists/Managers
HR Recruiters
Workforce Planning Professionals
Search Firm Professionals 



There is a $25 non refundable registration fee for each Minnesota Recruiters event.



Will be served from 7:15 am - 8:00 am with snacks and beverages all morning.


Twitter Event Tag:





Welcome & Introductions



Is Your Career Site An Ugly Baby


Tom Steele: Manager Product Marketing at Jobs2Web


Tom is going to talk about company career pages, candidate experience, some new statistics and information of what candidates are looking at on our sites and some examples of good career pages

How to perform an objective evaluation of your career site
What elements do candidates love on career sites
Simple quick wins for your career site

Twitter | LinkedIn | Jobs2Web

The Reality Of Employer Branding


Susan Strayer: Founder of Exaqueo and Head of Talent Strategy at Evviva Brands 


My employer brand is all about recruiting, right? Wrong. It's about the people, the organization, and the story you're telling to current and future employees. In this session we'll cover how to make your brand actually reflect who you are, what you have to offer and the reality of the employment experience. You'll walk away with a plan of things you can do right now--no matter what your business size and scope.

Susan is a national speaker on employer branding and is the former Senior Director of Global Employer Brand and Marketing at Marriott Int'l.



Winning the War for Talent Through Effective Job Posts


Eric Putkonen: President of MinnesotaTechJobs.com & Senior Recruiter at UnitedHealth Group 

Recent surveys show that job boards and our career websites account for about 30% of hires.  That means your job posts account for at least 30% of the hires...and it could be higher than that. 

As your job posts are what potential applicants see on job boards and your career site, are your job posts as effective as they could be in differentiating your company and influencing your ideal candidates to apply?

Eric is a 10 year veteran of recruiting (both corporate and agency) and founder of MinnesotaTechJobs.com.  He also has a strong interest in marketing (both online and off).


LinkedIn | Twitter | MinnesotaTechJobs.com



If you have colleagues who may have interest in this group and events please forward this message on to them.

Thank you.

Questions or Comments? Send me an email.

Paul DeBettignies
Coordinator and Co Founder