April 17 PRSA Capital Region Chapter Members Only Event 

Join us for a chapter members only webinar on Thursday, April 17. The webinar will be broadcast at Overit starting at 1 p.m. and following we will have a group discussion. There is no cost to attend; however, the webinar is only for chapter members.

The New Secrets of Media Pitching Success

 Spur Journalists and Bloggers to Action

This webinar is focused on how to get journalists’ and bloggers’ attention, and turn it into action. Some PR pros are consistently landing top-tier coverage for products and services across all industries. In many cases, journalists thank them for reaching out and following up. How do they do it? During this webinar, you’ll find dozens of practical tips that will immediately boost your media and blog coverage. You’ll also learn what to say or write to grab journalists’ and bloggers’ attention every time. Hear about:

• Actual pitches from several industries that landed top-tier coverage.
• How to shape routine or mundane facts into angles that journalists and bloggers crave.
• Follow-up emails that spurred journalists to action.

Presenter: Michael Smart, principal, MichaelSMARTPR - Smart has trained more than 4,500 communicators around the world on how to boost their media and blog placements, including pros from Aflac, Disney, Hilton, Honda, Edelman, Wells Fargo and many other organizations. He has twice been a top-rated presenter at the PRSA International Conference.