Wednesday September 30, 2015 from 7:30 AM to 9:00 AM EDT
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HVCC's TEC-SMART facility 
345 Hermes Road
NYSERDA's Saratoga Technology + Energy Park (STEP)
Malta, NY 12020

Driving Directions 


Paul Hook, PRSA Capital Region President 
Public Relations Society of America Capital Region Chapter 

Silo-Busting Strategies for Integrated Marketing, PR & Branding

In the world of higher ed, branding is far more than a marketing tool—and it should be. So how can higher ed communicators build on their institutions' brand with unique collaborations and storytelling? How can we build and enhance our brand while protecting what we have worked so hard to develop? Can we break down institutional silos, to achieve streamlined, punch-packing outreach and results? We've got pros in the know who want to share their strategies. Join us.

  • Dennis Kennedy, Executive Director of Communications and Marketing, Hudson Valley Community College
  • Alicia Jacobs, Communications Manager, Excelsior College
  • Michael Griffin, Director of News & Digital Content Services, Clarkson University
Jonathan Slater, Ph.D., Associate Professor, Department of Journalism and Public Relations
SUNY College at Plattsburgh

Wednesday, September 30th
7:30 am - 8:00 am: Registration
8:00 am - 9:00 am: Program
$20 Members/Students  //  $30 Non-members

Continental Breakfast
Hudson Valley Community College's TEC-SMART facility
NYSERDA's Saratoga Technology + Energy Park (STEP)
345 Hermes Road, Malta, NY


Note: The reservation policy is that all no-shows will be billed.  For attendees who have pre-paid and pre-registered, refunds will only be made to those who cancel their reservation in writing via email 48 hours prior to the event. 

Members are welcome to "Pay at the Door" by registering using "check" and then let us know that you will be bringing your check with you: prsacapitalregion@gmail.com.