We all know the power of a brand in today's culture. People want to engage with brands they trust and that relationship has a value for companies that own the brand. The value can be derived from the relationship with the consumer (branding) and also by selling the brand to other companies to use on different products (licensing). This class will broadly provide an understanding as to developing brand value and the role of licensing a brand. This opportunity applies to start up organizations which may be more reliant on social media to more establish products to the biggest brands in the marketplace today. Topics covered include:
This topic is relevant for all sizes and types of businesses. Join us on April 28th to learn more about this area of business revenue.