Effective Storytelling for Business - C0243
Imagine you're sitting in front of the biggest potential client of your career. You've been preparing for weeks, and you know you're going to crush it. Fast forward to the end of the meeting. They didn't buy. You're devastated and confused. What went wrong?
90% of purchasing decisions are made unconsciously. This means that brands (and salespeople) that evoke emotion from consumers will be chosen time and time again over those that don't.
In this 2.5 hour workshop, you'll learn
• Why even if you're not a "salesperson" you need to know how to sell.
• How to determine the purpose of a story and the desired action for your audience to take.
• How to select the appropriate story for what you want to accomplish.
• The three stories you must have in your arsenal.
• The seven essential elements to structure your stories for maximum emotional engagement.
• Identify the important details (and what to leave out).
We promise to offer ideas and solutions that you will be able to use immediately. Cost is $30 for one and $45 for 2.