Thursday, February 20, 2020 from 6:00 PM to 7:30 PM PST
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Urban Chamber of Commerce 
1951 Stella Lake Street
Suite 30
Las Vegas, NV 89106

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SCORE Las Vegas 
SCORE - Las Vegas 

Using Data To Define And Drive Your Business - CANCELLED 

Understanding business data based on consumer behavior and economic trends can help to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Conducting market research, analysis and positioning reduces risks for startups and established businesses alike when making crucial product, target and marketing decisions.  

Understanding how to navigate and gather demographic information allows you to better grasp the opportunities and limitations of your target customers.  Identifying your target’s demographic information (age, income, household size), interests, and other relevant data will help you launch and grow your business.  

In this workshop you will learn:

• How the Census Bureau measures key information about businesses and industries including an overview of economic programs, like the Economic Census, County Business Patterns, Non-employer Statistics and the Longitudinal-Employer Household Dynamics (Quarterly Workforce indicators), and more. 
• How to navigate and access statistics on the characteristics of customers in your market and businesses in a given industry- NAICS and SIC coding including data on sales, receipts, payroll, and much more using the Census Business Builder. 

By focusing your business idea, vision and mission with the analyzed data, it will lead to a business profile which define your market planning and strategy.