Wednesday, March 4, 2020 from 6:00 PM to 8:30 PM PST - Part 1

Thursday, March 4, 2020 fro 6:00 PM to 8:00 PM - Part 2
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Urban Chamber of Commerce 
1951 Stella Lake Street
Suite 30
Las Vegas, NV 89106

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SCORE Las Vegas 
SCORE - Las Vegas 

Using Data To Define And Drive Your Business Part 1- C0243 

Understanding business data based on consumer behavior, economic trends and how you position your business in the target market. The data gathering and validating improves your business idea. It’s crucial to understand your target market from the outset. Conducting market research, analysis and positioning reduces risks for startups and established businesses alike. Making crucial product, target and marketing decisions strategically within your timeframe. Do you know how to navigate and gather demographic information?  This information allows you to better grasp the opportunities and market to your target customers.  Identifying your target’s demographic information (age, income, household size), interests, and other relevant data will define your market position.

Over the course of the two sessions, you will learn:

• Why your entrepreneurial fit, vision and mission strategize your market planning along with the application of your data develops knowledge, skills and your business.
• How the Census Bureau measures key information about businesses and industries including an overview of economic programs, like the Economic Census, County Business Patterns, Non-employer Statistics and the Longitudinal-Employer Household Dynamics (Quarterly Workforce indicators), and more.
• How to navigate and access statistics on the characteristics of target- B2B and/or B2C in your market and businesses in a given industry- NAICS and SIC coding including data on sales, receipts, payroll, and much more using the Census Business Builder.


We have split this comprehensive topic into two parts as follows:

• Wednesday March 4th -Marketing Data & Statistics

• Thursday, March 5th–Applying and Using the Data by Research and Analysis. Opportunity for hands on development of your own data.

This 2 phase seminar/workshop leads to a business profile which defines your market strategy and position.  Register at lasvegas.score.org.  Seminar is $30 for each session or both for $40.