SEO

WHAT YOU NEED TO KNOW!

This April Calgary Business Network has some fantastic networking events going on. This is a full day of exceptional training with marketing pro Allan Fine. The regular price is $429 but the CBN was able to book it for only $69.00 per person and lunch is included!

What you will learn:

• How to properly your Keywords so that you know exactly which keywords and key phrases people are searching for your business on the Internet on Google (and which ones no one is optimized for that you can steal right under everyone’s noses).
• Learn how to get what you want by being focused and really knowing what you want. There are many paths to success in the business marketplace, 95% of companies and business individuals really have no focused plan of targeting what they want because they have never figured out what they really do want.
• How to set up an aggregator (a system for tying all your social media sites together at one time) so you can use one touch posting to all your sites.
• How to properly format your LinkedIn profile so that you rank highly when people search for your industry on LinkedIn and how to add your company on your profile as well.
• How to set up your Facebook business page so it looks like a slick and professional like a real website with drop-down menus, graphics, sideshows, auto responders and whatever else you want to put in there!      (just look a ours https://www.facebook.com/MarketingCalgary )
• How to set up the front page of your website correctly including the 8 things you need to know that will make your front webpage stand out.

Is SEO important for social media?

This question is answered with a resounding 'yes'. Social media SEO does not only refer to keywords and links. The importance of social content and social signals must also be taken into consideration.

The search landscape is affected by the geography of the user and whether or not they're logged in. Marketers must use standard SEO practices in order for Google to find you, while providing content that is compelling, specific and shareable. This type of search optimization is a continuous balance between proactive social participation and making things easier for Google to consume.

In addition, the use of plugins allow people to easily share content on the social networks which they're apart of and this can have a big impact. This allows people to let the social graphs know that they are interested in certain content.

Allan Fine says, "It's important to understand what you are doing in the context of who you are trying to impact-- it's the results and performance in sales that pay the bills." 

65 % of the click-throughs are from position number one, two and three on the front page of Google for your key phrase. It's absolutely essential to be in the top five on page 1 of Google for your key phrase. The challenge is understanding how SEO and social media can get you there.

Keyword research is probably one of the number one things that businesses miss when They are designing their website and figuring out titles for their articles for their blogs or social media posts. And while SEO typically involves Google Adwords and popular searched phrases, social media SEO focuses on the consumer interacting with these keywords and phrases.

What is the future of SEO?

Google and Facebook are both driven by creating value for its shareholders, therefore, user experiences will continue to evolve so that people stay interested. Allan predicts one of two things happening in the future: consumers will become dissatisfied, or become more like sheep. He goes on say that Facebook will be the chosen destination, should people become more willing to compromise their privacy and, in addition, if Google stops focusing on search as their core function, then their growth will remain the same.

As early as the 1800's, businesses have been doing marketing via content and the reason search engines exist is because of this content that people are sharing on the social web. Odden comments that content "isn't king, it's the kingdom, because without it, search wouldn't exist and social networks would be dry.".

Join us, April 17, 2013 from 10 AM to 3 PM at the:.
Business Edge Coaching Inc.
114-885 42 Ave SE.
Calgary, AB T2G 1Y8.

For a phenomenal information session that will definitely open your eyes to what you need to do for your business Online in 2013.

Social media SEO does not only refer to keywords and links. The importance of social content and social signals must also be taken into consideration.

And while SEO typically involves Google Adwords and popular searched phrases, social media SEO focuses on the consumer interacting with these keywords and phrases. As early as the 1800's, businesses have been doing marketing via content and the reason search engines exist is because of this content that people are sharing on the social web. Content "isn't king, it's the kingdom, because without it, search wouldn't exist and social networks would be dry."

Early Bird pricing is available

Space is limited so book early!

Register Now!

Special pricing is available for some levels of CIBN Membership.

Call 403-397-1909 to find out more about Membership.