Marketing 101 - What Are You Really Selling? 

What is your business idea or concept?  What is your primary product or service?  Getting clear about what you are really selling is critical.

We will define your differentiating factors – what is unique and different about you and your business. And what are the features & benefits of your product or service.  

This product or service analysis is the first essential step in communicating and marketing your product or service. 

About Deb: 

Deb Alcadinho, is a business consultant and personal branding strategist for entrepreneurs and small business owners at Your Brand Power. She is an enthusiast supporter of business women and a strong community connector as the founder of Westshore Women’s Business Network 

She’s passionate about creating empowered business owners who want to move their business forward and experience significant growth; to build a vibrant, sustainable, financially sound businesses which supports their family and serves their community. Deb is a sought after business advisor and coach, speaker and workshop leader. She provides business training and coaching, personal branding training and networking skills development. PEAK Business Success Program is her signature training program for entrepreneurs and small business owners. Deb’s background is in business development, sales and marketing. She ‘gets’ the entrepreneurial challenges, she’s owned 7 businesses, the first when she was 10 1/2. She is a mom of three handsome boys, owns two thriving businesses and a mentor to many.  Read more