Writers Earning a Living:
Alternate Revenue Sources
                Tuesday, November 15, 2011

 Writing, editing, PR, training, teaching, TV commentary, baking cupcakes? Explore ways to find fulfillment and learn about alternative revenue streams that could contribute to your career success. Hear from three former full-time freelance writers who now do more than just write.

Writer and Teacher Sharon CrawfordSharon Crawford (www.samcraw.com) has published stories in the Globe and Mail, Toronto Star, Toronto Life, and cbc.ca. She teaches writing and blogging workshops for Toronto Public Library and a course entitled, "Crafting the Personal Memoir," through the East End Writers’ Group. She has taught copyediting at George Brown College and is the Writer-in-Residence for the Canadian Authors Association, Toronto Branch. Under the pseudonym R.S. Natanevin, she has also co-authored a novella, Fire Underneath the Ice (Rogue Phoenix Press), with Rene Natan. Sharon believes in sharing her knowledge about writing. She will talk about how she sidelined into teaching, progressed to training at writing organizations, community colleges, and libraries, and then how she began running workshops and courses from her home. She will share tips for writers who want to teach, including how to develop course content and land gigs. Read about her memoir and related topics on her blog: www.onlychildwrites.wordpress.com.

Carla Lucchetta, writer, PR practitioner, and owner of a cupcake businessCarla Lucchetta began her writing journey at York University, where she studied English and Creative Writing. She was then waylaid by a ten-year PR career, mainly in television and the arts. She transitioned to book review writing, then feature writing and broadcast journalism. Her first TV job was as a researcher on a current affairs show for which she worked her way up to
producer. Currenty, she is a contributing on-air essayist to The Agenda, with Steve Paikin, at TVO. Her current obsession, though, is baking cupcakes, which she is attempting to turn into a full-fledged business. She recently reached another major goal when she signed her first book deal. Her book, Lonely Boy, an anthology of stories by sons about their fathers, will be published by Cormorant Books in spring 2013. Open to opportunities, her career has demostrated many aspects of her personality, interests, and skills. Visit her at www.herkind.com and classiccupcakesbycarla.tumblr.com.

Paul Lima, writer, online instructor, and media interview coachPaul Lima (www.paullima.com) is a freelance writer, copywriter, SEO copywriter, business writing trainer and online instructor. He is also a media interview coach and author of 10 books on business writing, copywriting, writing media releases, search engine optimization, and the business of freelance writing.  He believes you have to have a business vision – who you want to be and why – before you can determine how to make it real. He produces a business vision each year. This philosophy has enabled him to grow and evolve and run a successful freelance business for the last 20 years. He will discuss what he does, why he does it, and how it is all connected. Then, he will take seminar participants through a business-vision exercise. So bring a pen and paper (or computing device), and get ready to produce your business vision, so you too can figure out where you want to go, and then work on how to get there.

  Registration: 6:30 p.m. Panel Discussion/Q&A: 7:00 p.m. – 9:00 p.m.
FREE for PWAC members and students (advance* online registration only)
$20 for registration at door
$10 for members of associate writers’ groups (advance* online registration)
$15 for non-member (advance* online registration)
*up to midnight before event

Post seminar Cheers with Peers networking at the Madison Avenue Pub, a welcoming watering
hole conveniently located at 14 Madison Avenue, off Bloor Street near Spadina Avenue.

(Pay for your own cheers)

www.NetWords.ca       www.PWACtoronto.org