Writing Your Way:

Careers in Corporate Writing and Copywriting

PWAC Toronto Chapter presents a Panel Discussion on March 20, 2012


Karen Luttrell, Event Coordinator
PWAC Toronto Chapter
Professional Writers Association of Canada


Tuesday, March 20, 2012 at 7:00 p.m.
Tuesday, March 20, 2012  9:00 p.m.

Add to my calendar 


Miles Nadal Jewish Community Centre 
Room 318
750 Spadina Ave.
Toronto, ON M5S 2J2

Driving Directions  
Moving Your Messages: Web Marketing with Audio and Video

Photo by jsawkins, Creative Commons License
FULL-DAY or two 1/2 day WORKSHOPS Saturday, March 24, 2012

By the end of either half-day workshop, you will write, record, edit, produce and publish your own audio or video segment to upload to your website for maximum impact.

for Moving Your Messages: Audio & Video


PWAC Toronto Chapter members attend our evening seminars for free, have access to member-only events and the Pulse newsletter, and can promote their services in the directory at writers.ca.

  Copywriting Book, photo by Bazstyle PhotographyCopywriting as a career?

Find lucrative opportunities to serve businesses starved for clean, client-winning prose. Three expert copywriters tell you how to:

  • leverage your periodical work
  • build a portfolio
  • find potential clients
  • prepare a winning pitch


Kara KuryllowiczBizwrite’s Kara Kuryllowicz knows that every business has a story. She gets to the heart of that story by asking the right questions and uses simple, accessible language to share that message with the target audience. Kara has had plenty of practice “translating” the most complex corporate-speak and IT-speak into plain language that delivers results in web content, case studies, trade and consumer articles, newsletters, speeches, books, brochures, and a variety of internal and external documents, such as emails, guidelines and announcements.

Marjo JohneMarjo Johne began her career as a journalist, working for the St. Catharines Standard, London Free Press and Canadian Press. As the Internet was emerging as a mainstream communication platform, Marjo ventured into copywriting. Her clients have included Air Canada, IKEA, Microsoft, AT&T, Mr. Sub, SlimFast, Zellers, Sears, federal and provincial governments, and all the big banks. Today, Marjo is a six-figure copywriting freelancer and she writes regularly for The Globe and Mail.

Anne Ptasznik


Anne Ptasznik is the head thinker, writer and communications strategist with Creative Fusion, a writing and communications company serving healthcare organizations and companies that take social responsibility seriously.


Registration: 6:30 p.m. Panel Discussion/Q&A: 7:00 p.m. – 9:00 p.m.

FREE for PWAC members and students (*advance online registration)
$20 for registration at door
$10 for members of associate writers’ groups (*advance online registration)
$15 for non-member (*advance online registration)
(*advance registration up to midnight before event)

Cheers with Peers networking follows at the Madison Avenue Pub, a welcoming watering hole conveniently located at 14 Madison Avenue, off Bloor Street near Spadina Avenue.
(Pay for your own cheers)

And SAVE THE DATES for each of our remaining seminars in 2012 

Wednesday, April 18, 2012
Insider Tips: Getting Started in Health and Science Writing
Have you always wanted to write about health and science topics? Learn to take advantage of the growing demand in this market with insider tips and tools from three of Canada’s top-ranked health and science writers.
Tuesday, May 15, 2012 
Make Your Narrative Non-Fiction Dazzle!

How can your non-fiction enchant and captivate readers? What are the latest tips and techniques?
Experts in this genre will help you set the scene and turn real-world issues into irresistible stories that sell.