KeyConnections4me and Constant Contact

 

Constant Contact
Email Marketing for Success and Social Media 101

Sponsored by Community First Fund
Lancaster, PA    Tuesday, March 10, 2015   
8:30am - 12:00pm

All are welcome to attend!

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When

Tuesday March 10, 2015 from 8:30 AM to 12:00 PM EDT
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Where

Community First Fund 
30 West Orange Street
Lancaster, PA 17608
 

 
Driving Directions 

Contact

Alice Buchman 
KeyConnections4me 
610-698-6156 
ab@abcdesigns4u.com 
KEY CONNECTIONS

Key Connections is a focused, business centered organization that develops and delivers innovative solutions for our clients through seminars to help connect all partners by sharing extraordinary information.

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Jumpstart your email and social media marketing and discover how to get the results you desire.
Register Today - FREE to Attend!

Presented by
Authorized Constant Contact Local Experts, Chuck Holder
and Alice Buchman

Tuesday, March 10, 2015
8:30 am - 12:00 pm
Community First Fund
30 West Orange Street
Lancaster, PA 17608


This program is designed to meet your needs.
- bring your questions and lets have some fun!

SEMINAR SCHEDULE 
8:30 - 9:00 Registration and Networking
9:00 - 10:30 Email Marketing for Success
10:30 - 11:45 Social Media 101
11:45 - 12:00 Closing and Questions
 
EMAIL MARKETING FOR SUCCESS
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.  Newsletters and Announcements have become a core component of those campaign choices.  Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.  This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:
  • The different types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together
  • What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements. 

SOCIAL MEDIA 101
This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get
tips on how to tell if your social media activity is working.

Core concepts introduced include:
  • A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest
  • Within each network:
    - How to tell if it’s right for your business
    - What kind of content to create and post
    - Etiquette
    - How to tell if your content is working
    - Suggestions on what to do next
  • Why social media & email marketing must be used together