Chuck Holder and Alice Buchman, Constant Contact Authorized Local Experts
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Constant Contact Email Marketing
Email Marketing for Success and Social Media 101
April 21, 2015   8:30am - 12:00pm   York, PA
Sponsored by Community First Fund
All are welcome to attend!

When

Tuesday April 21, 2015 from 8:30 AM to 12:00 PM EDT
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Where

York Builders Association 
540 Greenbriar Rd.
York, PA 17404
 

 
Driving Directions 

Event Contact

Alice Buchman 
Alice Buchman Creative Design, Inc. 
610-698-6156 
ab@abcdesigns4u.com 

Sponsored By
Community First Fund
- Women's Business Center
-

www.commfirstfund.org/womens-business-center/

Presented By
Your Constant Contact Authorized Local Experts:

Alice Buchman
Alice Buchman Creative Design, Inc.
and
Chuck Holder
Chuck Holder LLC


Connect with Alice:
Facebook  LinkedIn 
email: ab@abcdesigns4u.com

Connect with Chuck:
Facebook  LinkedIn 
email: chuck@chuckholder.com

 View Our Calendar:
Local Expert Calendar  

Jumpstart your email and social media marketing and discover how to get the results you desire.
Register Today - FREE to Attend!

Presented by
Authorized Constant Contact Local Experts, Chuck Holder
and Alice Buchman

Tuesday, April 21, 2015
8:30 am - 12:00 pm
York Builders Association
540 Greenbriar Rd.
York, PA 17404
Onsite Parking
 
This program is designed to meet your needs.
- bring your questions and lets have some fun!

SEMINAR SCHEDULE 
8:30 - 9:00 Registration and Networking
9:00 - 10:30 Email Marketing for Success
10:30 - 11:45 Social Media 101
11:45 - 12:00 Closing and Questions
 
EMAIL MARKETING FOR SUCCESS
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.  Newsletters and Announcements have become a core component of those campaign choices.  Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.  This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:
  • The different types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together
  • What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements. 

SOCIAL MEDIA 101
This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get
tips on how to tell if your social media activity is working.

Core concepts introduced include:
  • A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest
  • Within each network:
    - How to tell if it’s right for your business
    - What kind of content to create and post
    - Etiquette
    - How to tell if your content is working
    - Suggestions on what to do next
  • Why social media & email marketing must be used together