Wednesday, June 20, 2018 from 6:30 PM to 8:30 PM PDT
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Workshop Two: Influencer Outreach: August 22 from 6:30 PM to 8:30 PM PDT

Workshop Three: The Care and Nurturing of Super Fans: October 24 from 6:30 PM to 8:30 PM PDT



Finley Center 
2060 West College Avenue
Maple Room
Santa Rosa, CA 95401

Driving Directions 


Judy Baker 

Judy Reyes, Book Marketing Mentor



Finding Your Audience 

Target Your Audience

When your goal is to sell more books, and you are not sure where to start, this is the workshop for you. Authors will get help in answering these questions:

  • who is my ideal audience?
  • what if I have more than one audience that fits my book? 
  • where can I find my audience?
  • how do I connect and stay connected with my audience?

You will gain clarity on the best ways to connect with and grow your tribe of readers. You will flesh out the description of your ideal reader and what is important to them. You will practice and refine your core message.

This workshop is for you if you want to learn slime-free ways to promote and market yourself and your book.

This is part one of a series of three workshops: Connecting with Your Audience

  1. Finding Your Audience, June 20, 2018
  2. Influencer Outreach, August 22, 2018
  3. The Care and Nurturing of Super Fans, October 24, 2018

Each workshop is $79 when you sign up during Early Bird Registration.Save even more when you purchase all three workshops for $200. Regular admission is $99 per workshop.

About your Workshop Leaders 

The two Judy's founded Book Marketing Mentor to help authors navigate the road to book marketing with order and calm. They are experts in the strategy and tactics that support authors in reaching their goals. Branding, engagement marketing, editorial calendars, honing your core message, to finding your ideal readers are all in the sweet spot for Book Marketing Mentor.

Judy M. Reyes

Judy M. ReyesJudy Reyes loves to keep authors on track. She excels in administrative skills and implementation of strategies. Her super power is listening and keeping focus. 

Judy M. Baker

Judy M. Baker
Judy Baker uses her theater and design skills to help authors present themselves authentically and well. Communication is Her super power, including coaching, marketing strategy, and brand design for authors.