Digital Marketing Workshops

 Tuolumne County SCORE and 4thDMC present four important Workshops at the Sonora Fire House, 201 S. Shepherd St., Sonora.

 Workshops begin ~5:30pm and last up to 2 hours

 Tuesday, September 17, 2019

Workshop 1:           Digital Marketing Overview  (~1.5-2 hours)

                                      - Understanding and Creating Your “Digital Persona”

                                      - Creating a Hub – where you want your customers to go

                                      - Demographic Funneling

                                      - The Social Media Effect

 Tuesday, October 1, 2019

Workshop 2:           Social Media  (~2 hours)

                                      - Posting - Consistency and Relevancy

                                      - “Reading the Numbers”

                                      - Scheduling Posts on certain Media's

                                      - The correct “Formula”

 Tuesday, October 15, 2019

Workshop 3:           Customer Relations Management  (~1-1.5 hours)

                                   - The importance of organization using a CRM

                                   - Should you have one or not?

        - Top 10 programs

        - Effective use of CRM Programs

Tuesday, October 29, 2019

Workshop 4:           Advertising  (~2 Hours)

                                    - Plan Effectively

                                    - Implement a Confident Strategy

                                    - Review all the numbers

                                    - Do it again with new experiences

Social Media is powerful and can dramatically increase your exposure to a vast number of potential customers.  You’ll learn Digital Marketing basics – the Why & How to create relevance to your internet Marketing.

You’ll receive a Social Media overview that includes Google, Facebook, Customer Relationship Management tools and more.  Learn about each Social Media platform, make your advertising go further and increase the number of customers viewing your product or service.

When

Tuesday, September 17, 2019 at 1:00 PM PDT
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Where

Sonora Fire House 
201 S. Shepherd Street
Sonora, CA 95370
 

 
Driving Directions 

Contact

Tuolumne County SCORE - Serving Tuolumne and Calaveras Counties 
Tuolumne County SCORE Chapter 0596 - Serving Tuolumne and Calaveras Counties 
209-352-7399 
tuolumnecountyscore@gmail.com 
 

Digital Marketing - 09/17/2019 -0596 

You’ll receive a Social Media overview that includes Google, Facebook, Customer Relationship Management tools and more.  Learn about each Social Media platform, make your advertising go further and increase the number of customers viewing your product or service.

4 Workshops are being offered - Workshop 1: Digital Marketing Overview, 9/17/2019; Workshop 2: Social Media, 10/1/2019 ; Workshop 3: Customer Relations Management, 10/15/2019; Workshop 4: Advertising, 10/29/2019

Workshop 1:        Digital Marketing Overview  (~1.5-2 hours)
                - Your Digital Persona
                - Creating a Hub
                - Demographic Funneling
                - The Social Media Effect

Workshop 2:        Social Media  (~2 hours)
                - Posting - Consistency and Relevancy
                - “Reading the Numbers”
                - Scheduling Posts on certain Media's (Facebook, Instagram………)
                - The correct “Formula”

Workshop 3:        Customer Relations Management  (~1-1.5 hours)
                - The importance of organization using a CRM
                - Should you have one or not?
- Top 10 programs
- Effective use of CRM Programs

Workshop 4:        Advertising  (~2 Hours)
                - Plan Effectively
                - Implement a Confident Strategy
                - Review all the numbers
                - Do it again with new experiences