Endorphin Business Center


Erik Bunaes 
Endorphin Business Center LLC 


Friday July 19, 2013 from 8:30 AM to 12:30 PM EDT

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Pat's Barn (at Rensselaer Technology Park) 
100 Defreest Drive
Troy, NY 12180

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Using LinkedIn for Sales & Marketing in Your Business

A Deep-Dive into Using LinkedIn Successfully (4-Hour Workshop)

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Workshop Description:

This class is designed for people who have been to other more general classes on LinkedIn but want a more comprehensive, detailed view on using LinkedIn. If you have a profile on LinkedIn and want to truly understand what to do beyond that, this intensive class is for you.

We will review in finer detail and at a slower pace some very specific and important features of the major elements of LinkedIn. In addition to examining the mechanics of LinkedIn, we will show you how to use it for sales and marketing purposes.

In this workshop, we will discuss the anatomy of LinkedIn Profiles, Groups and Company Pages. Perhaps more importantly, we will explain best practices and show you how experts regularly use LinkedIn to achieve their goals.

Workshop Agenda & Topics:

Section 1: Individual LinkedIn Profile

  1. The anatomy of the individual LinkedIn Profile
  2. Your public Profile
  3. Getting and using a custom Profile URL
  4. LinkedIn Profile best practices
  5. Enhancing LinkedIn profile with applications: which applications are right for you?
  6. How to add and use media applications

Section 2: Building Your Network of Connections

  1. Adding connections
  2. Asking others to connect on LinkedIn
  3. Responding to requests to connect
  4. LinkedIn culture and etiquette regarding connecting

Section 3: Using LinkedIn for Sales

  1. How does LinkedIn help you close more sales?
  2. Who do I want to connect with?
  3. Define your target market
  4. Who knows your target market?
  5. The lead source elements: people you may know, groups, your connections’ new connections, advanced searches
  6. Meet people who know people - Amplify your live networking with the Chamber or SEDC with LinkedIn
  7. The know, like, and trust system of LinkedIn: the Art of leveraging your connections for introductions and referrals.

Section 4: Your LinkedIn Home Page, Status Updates and Posting on LinkedIn

  1. The anatomy of your LinkedIn Home Page
  2. Status updates and comments from Connections
  3. What is a LinkedIn Status Update?
  4. Posting a Status Update on LinkedIn – How and Why?
  5. The LinkedIn Search Tool

Section 5: Joining & Using Groups

  1. What are LinkedIn Groups?
  2. What are sub-Groups?
  3. The anatomy of LinkedIn Group pages
  4. How to join a LinkedIn Group
  5. How do I find good Groups to join?
  6. How to post something in a LinkedIn Group
  7. Open vs. Closed Groups
  8. Important Group settings to understand

Section 6: LinkedIn Company Pages

  1. What are Company Pages?
  2. The anatomy of Company Pages
  3. Company Page images
  4. Adding your products or services to Company Page
  5. Company Page best practices

Section 7: Other LinkedIn features and tips

  1. InMail
  2. Advertising on LinkedIn
  3. Should I upgrade to a premium (paid) LinkedIn account?

Benefits of Attending this Workshop:

  1. Gain comprehensive understanding of LinkedIn anatomy, features and functions.
  2. Learn important uses of LinkedIn beyond building a profile and adding connections.
  3. Learn effective strategies for pro-actively marketing your business, and your products and services, using LinkedIn.
  4. Learn how experts regularly use LinkedIn to build relationships and gain widespread exposure for themselves, their companies and their products and services.
  5. Get answers to all your questions about how LinkedIn works and how to use it.

Level: This is an in-depth, detailed, introductory workshop on using LinkedIn for business.

linkedin - image3

This workshop is ideal for the following people:

  1. Business owners
  2. Entrepreneurs
  3. Marketing professionals
  4. Sales and business development professionals
  5. Anyone in business, professional or not-for-profit organizations
  6. People looking for jobs

Materials Provided in Workshop: All attendees will receive an outline of the material covered in workshop.

Workshop Leaders:

  1. Erik Bunaes, Endorphin Advisors (review Erik’s bio)
  2. Michael Nelson, Sandler Training (review Michael’s bio)

Cost: $99 ($125 at the door). Registration fee includes coffee, refreshments and snacks. Lunch is not provided.


Workshop Schedule

8:30 – 8:45      Registration & Networking

8:45 – 9:30      Set-up your LinkedIn Profile

9:30 – 9:45    Determining your purpose for using LinkedIn & defining your target market

9:45 – 10:15 Adding connections & Amplifying live networking

10:15 – 10:30 Break

10:30 – 10:45 LinkedIn home page review

10:45 – 11:15  Groups & Interacting & Posting in Groups

11:15 – 11:45    Company Pages

11:45 – 12:15      Step-by-step process for closing business using LinkedIn

12:15 – 12:30      Wrap-up, Q&A and hands-on help