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Workshop Description:
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This educational session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.
This is a fun, informal event, so please come with questions. We’ll do a little networking, too!
In this workshop we will cover:
On April 7, 2014, Constant Contact launched a completely redesigned email and web marketing platform. This is all new information. Come learn about the big changes in the functionality and look-and-feel of their industry leading marketing tools. You will pick up some powerful tips, techniques and tools to improve your engagement marketing effectiveness.
Workshop Overview:
We’ll talk about how email fits into your marketing strategy, and the fact that email is one of the strongest formats for true marketing. Email is a powerful tool for generating referral and repeat business. We’ll go beyond just the messages you send and cover how to harness this power of email marketing.
Great content is extremely important in any marketing message, and even more so for email. The email also has to be visually appealing, while containing high-value information delivered in a way that is easy to digest. We’ll discuss different types of content that work well, and how to use them. We’ll also cover the timing and distribution of email marketing campaigns, and how to determine what works best for your business.
Good marketing elicits a physical, measurable response from your target audience. Email is no different, and we’ll go into how to best track and manage your campaigns, as well as tactics for getting more response from your campaigns.
Level: This is an introductory level email marketing workshop that will provide new and valuable information for any marketing pro
Note, we are going to do a live demo of Constant Contact after the class for those who are interested in seeing the product and getting some tips on using new features. We'll all your answer questions about using Constant Contact's engagement marketing features and the release of Toolkit. This is optional.
This workshop is ideal for:
Materials Provided:
Schedule:
8:00 AM - Registration & Networking.
8:15 AM - 9:45 AM - Program.
9:45 AM - 10:00 AM - Wrap Up & Q&A.
10:00 AM - 10:30 AM - Live Demo of Constant Contact (Optional)
Cost: No Charge.
Workshop Leader: Erik Bunaes, Constant Contact Authorized Local Expert™ (see Erik’s bio).
Sign up for 60-day free trial of Constant Contact email marketing today.