Build Your Marketing Toolkit (plus special section on offers & promotions) 

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Part 1: Build Your Marketing Toolkit: A framework for small businesses and organizations (60 minutes)

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees will learn:

1. What marketing really is (and isn’t).
2. How marketing has changed in ways that benefit small businesses.
3. The importance of setting marketing goals and objectives.
4. The 4 Pillars of Marketing Success – a framework showing how different marketing activities fit together.
5. It’s ok to start small, to start where you already are.

Join us and build a foundation of marketing knowledge to help your business or organization grow.

Part 2: Campaigns That Drive Action: Offers & Promotions (30 minutes)

Increase & reward loyalty while driving new customers to your door

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign category is Offers and Promotions.

These could be a simple coupon or a Facebook campaign. This session will show you what you need to know about successful deals, and how to use them in your marketing. We’ll cover:

1. Three things you need to get with your deal
2. The different types of deal you might run
3. 5 steps to a great offer
4. Start building your own offer and understand the 5 Don’ts of Deals

Join us and learn some great new strategies to help develop your next offer or promotion.

Agenda

8:15 am - Arrival & Networking 

8:30-9:30 am - Build Your Marketing Toolkit

9:30-10:00 am – Campaigns That Drive Action: Offers & Promotions

10:15-10:45 am – Live demo of Constant Contact (optional)

Date: Wednesday July 23, 2014.

Location: Pat's Barn in RPI Tech Park, Troy, NY.

Cost: $20 donation to Women's Employment & Resource Center of Troy, NY.

This event is a benefit for the Women's Employment & Resource Center, which has locations in Albany and Troy, NY. (www.cdwerc.org/). 100% of the proceeds from this session will go to WERC in support of its mission “to advance women's success in the workplace by building their economic and personal independence.”

Event Sponsors

 

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