Build Your Marketing Toolkit: A framework for small businesses and organizations

Good marketing is always a challenge. How do you get and keep the attention of your audience in today’s fast moving world?

We have to think up creative campaigns, analyze what campaigns are working best and choose from an immense range of tools and technologies to make it all happen. How can we keep up with it all?

With so many different marketing activities, many of us are missing some of the basic – yet important - marketing concepts that will determine our success or failure. This presentation will highlight some key concepts and give you important insights into making your marketing perform better.

This presentation is designed to address several key concepts and show how they apply to your email and social media marketing strategies.

Attendees will learn:

1. What is Marketing and why is it important?
2. How marketing has changed in ways that benefit small businesses.
3. The importance of setting marketing goals, and how to do this.
4. The 4 Pillars of Marketing – a framework of marketing activities.
5. How to get started today.

This is a powerful presentation that will show you how today’s leading marketers work, what is working best and how to create effective marketing in today’s digital world.

Date: Wednesday October 1, 2014.

Location: Small Business Albany Showcase, Main Auditorium, Holiday Inn Express, 400 Old Loudon Rd, Latham, NY 12110.

Cost: Free.

Registration:  Registration for the Small Business Albany Showcase is free of charge at www.smallbusinessalbany.com (or click "Register Now" button below). Once you have your free ticket to Small Business Albany, there is no need to register for this presentation. Just show up and enjoy!

Register Now!