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Special Offers & Promotions: How to increase and reward loyalty while driving new customers to your door

Description:

To attract new customers we need to get people to try and get first-hand experience using our products or services. Likewise, to expand our relationship with existing customers, or to roll out new products or services, we want our customers to try these new offerings, and do so at a minimal investment in cost, time and effort. How do we entice people to try new things?

Special deals, trials and giveaways are often the answer. In this presentation, we will discuss the importance of using special offers and promotions as tools for increasing and rewarding loyalty as well as for driving word of mouth and new customers.

Core concepts introduced include:

1. Creating smart goals and objectives of special offers.
2. Three important things to including in any special deal.
3. The myth of quantity vs. quality.
4. Three different types of deals, including: Facebook promotions, local deals and trackable coupons.
5. 5 steps to a creating and delivering a great offering.

This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.

Join us and get valuable insight and new strategies to help develop your next offer or promotion.

This is a relaxed educational session — bring your questions!

This workshop is ideal for the following people:

1. Marketing professionals, staff and consultants.
2. Business owners and professionals.
3. Not-for-Profit organizations and staff.

Cost: No charge.

Workshop Leader: Erik Bunaes, Constant Contact Authorized Local Expert (See Erik's bio).

Contact us at TVBC or 518.250.9035 and we’ll be happy to answer your questions.

Register Now!