San Antonio: August 25, 2015
Austin: August 26, 2015
8:00 am - 4:30 pm
Finally, an explanation of digital marketing presented in a way that everyone can understand! Learn the best practices currently used in digital marketing. Discover free tools that allow you to measure the effectiveness of your campaigns. Master the art of customer engagement in a way that is authentic and meaningful. Each session of this boot camp provides you with strategies that can be implemented immediately!
Instructors
Can you trust these presenters? Well, they've taught this boot camp sixteen times across the state of Georgia! Their program is now a well oiled machine ready for small business owners in Texas! They're enthusiastic and engaging instructors. Even better, they have no hidden agenda and make no sales pitches. Just quality instruction from trusted advisors!
AGENDA
8:00 am
Registration, Breakfast, Networking
8:30 am
Introductions & Program Overview
8:45 am
Breakout Sessions, Round 1 (choose 1 from the following):
ABCs of SEO: Search Engine Optimization is all about you being found in organic searches. From content to site structure, this session provides tips and tools for improving ranking in various search engines.
Connecting with Customers in a Mobile World: Connect and engage with your customers to build long term relationships and increase profits.
10:15 am
Breakout Sessions, Round 2 (choose 1 from the following):
Competing in an E-Commerce World: E-Commerce is more than online shopping and social media, and ALL business is about relationship building and synergies. The combination of Internet and traditional marketing is the approach of successful businesses.
Making Facebook Strategic: Facebook is now so much a part of everyday life that many consumers do not remember a time when it was not part of theirs. They use the network to search, socialize, play and conduct business. Do you know how to use this network properly to gain branding and sales for your business? Attend this session to understand how Facebook is used for business and how you can get more people to find you and engage with you. Discussed will be the formulas for being found, how to use their powerful advertising tool and the ways to get your customers coming back to you in the future.
11:35 am
Lunch Session
Broadband and The Internet of Things: The Internet of Things is the 3rd generation of leveraging the Internet for business. Broadband connectivity enables commerce and commerce makes money. After online book keeping and file sharing, teleworking, and video, what’s next?
12:55 pm
Breakout Sessions, Round 3 (choose 1 from the following):
Using Google Tools for Growth: Discover how to be found on maps, networks and pages. Take the mystery out of paid online advertising to help your business grow in sales volume.
The Visual Revolution: Pinterest, Instagram & Video: Get your business growing by sharing more pictures and leading customers to your website.
2:20 pm
General Sessions
How Great Companies Make Digital Marketing Work: Designing an Effective Digital Marketing Strategy: In the final session, we will put it all together to develop best practices that integrate a successful digital strategy into your marketing plan. You will leave the Boot Camp armed with tactics and tools to move your business forward online.
Post Exercise / Closing / Questions & Answers / Evaluations
Testimonials
"Attending Digital Marketing Boot Camp is one of the best business decisions I’ve ever made. It set into motion a chain of events which has had a direct impact on our company’s visibility and sales. When I registered for the event, I honestly had no idea what to expect, but felt it was a reasonable risk. Five minutes into the first lecture, I knew I had stumbled upon something magical. The lectures were rich with content, as evidenced by my cramping hand and copious notes. I walked away with so many practical tidbits that I could implement immediately, plus, the opportunity for follow up with my local office."
Julie Buzby, DVM
Founder, Dr. Buzby’s ToeGrips for Dogs
www.toegrips.com
“Every minute of the UGA SBDC Digital Marketing Bootcamp that I attended in 2014 was worth it! The Bootcamp is packed with seminars that combine real world examples with theoretical ideas and concepts to help your business as soon as you leave that day. Seminars included a variety of topics from several experts in the field. I was able to come up with very specific action plans for our Fox's restaurant that improved our digital marketing as a result of the Bootcamp. Specific examples included improvement to our mobile website, getting the most out of Adwords, and more. I highly recommend attending!”
David & Kierstin Walton
Owners, Fox’s Pizza
Bogart, GA
"I came home with five pages of notes and a punch list of things-to-do. I had no idea of the power of social media with any business, but especially food. Just glancing at my notes, I'm reminded of the new phrases I learned about, like multi-screen user, virtual store front, QR code, Google analytics, easytext.com, post & pray attitude, discretionary money users, bad words on Facebook, video engagement, fill in the blank posts, hash tag statistics, unwritten rules, and social media calendar. The cost was a steal of a deal! Thank you SBDC for organizing these workshops for the business community."
Deana Tanner Bibb
Batch Maker
Proper Pepper Pimento Cheese
Sandersville, GA
The Texas State Small Business Development Center is partially funded by the U.S. Small Business Administration. The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co–sponsors’ or participants’ opinions, findings, conclusions, recommendations, products, or services. All SBDC programs are nondiscriminatory and open to the public. Reasonable arrangements for persons with disabilities will be made, if requested at least two weeks in advance. Contact the Texas State Small Business Development Center, 7719 Wood Hollow Drive, Suite 211, Austin TX 78731, (512) 610-0996.
