Presents its February Webinar:

"What Makes You Different From Your Competition? Competitive Advantage in Private Duty Home Care"

February 27, 2014
4:00 pm Eastern

With Stephen Tweed

In today’s highly competitive home care marketplace, differentiating your company you’re your competitors is of utmost importance.  In this interactive live web conference, Stephen Tweed will not only explore the Seven Sources of Competitive Advantage in Private Duty Home Care, but he’ll also incorporate the results of our Leading Home Care monthly reader survey for January 2014 which focuses on Competitive Advantage. 

Over the past decade, Leading Home Care and The Academy for Private Duty Home Care have identified the seven sources of competitive advantage:

1. Specialized Programs;
2. Exceptional Customer Experiences;
3. Caregiver Quality;
4. Personal Relationships;
5. Organizational Relationships;
6. Brand Awareness; and
7. Relationship Selling.

Stephen will give you specific examples of highly successful companies who have used this method to differentiate their business and create competitive advantage in their local marketplace so you can see where your own strategies fall in comparison.

(If you haven’t taken the monthly reader survey, but would like to participate, simply click here.)

Objectives: as a result of this program, you will be able to …

1. Identify the sources of competitive advantage in your company and how to differentiate your company.
2. Discuss how those techniques apply to your marketing plan.
3. Identify how to craft a marketing strategy and message that communicates your competitive strategy.

About your Presenter: Stephen Tweed, CSP, has spent the last 25 years working with home care companies that want to grow and with  home care leaders who want to get ready for the future.  He is currently Chairman and CEO of Leading Home Care …a Tweed Jeffries company.  He regularly conducts industry surveys and research to identify the best practices in business strategy, sales & marketing, and leadership for home health care, hospice, and private duty home care.  Stephen is the author of Strategic Focus: A Gameplan for Developing Competitive Advantage, and six other books written especially for home care and hospice. Stephen is the Founder of The Academy for Private Duty Home Care™, and Publisher of Private Duty Today, the leading electronic newsletter for owners, administrators, and CEOs of private pay, non-medical home care companies.

Register Now! Note: Registration is free for Premium and Mastermind Members of the Academy for Private Duty Home Care. Please log-in to your account and go to the Online Learning page for the registration link or contact Jill Scott at jill@leadinghomecare.com for the registration link.

Registration for non-members is $99. For multiple locations, the price is $99 for the first registrant/office and $79 for each registrant/location thereafter.  For pricing on five registrants/locations or more, please call Jill at 804-814-9098.