The National Child Welfare Workforce Institute (NCWWI) is excited to invite you to our Communicators' Forum  for communications professionals that support public, private, and tribal child welfare programs.

Join us quarterly to brainstorm ideas and discuss best practices on a particular issue, and network with colleagues around the country.

SECOND FORUM: Tuesday, August 15, 2023, 2:00 - 3:00 pm ET

TOPIC: Social Media Strategies in a Shifting Environment

When used strategically, social media is a powerful tool to increase awareness, spur engagement, and build peer-to-peer influence. With so many platforms and more coming online each year, it can feel overwhelming to get started. Should you have a presence on Facebook? Instagram? Twitter (now X)? LinkedIn? Threads? All of the above? How often should you post? What do you do if someone posts a disparaging comment?

During this session, we will share tips on engaging with the community and supporting the workforce using social media platforms and explore strategies for integrating your social media strategy into your communications efforts. Join us for what is sure to be a great conversation!


Sharon Kollar leads information-sharing networks, knowledge management, and dissemination efforts for NCWWI. As the LINKD Director, she supports tribal, public, and private child welfare programs in developing a diverse, inclusive, and effective workforce by creating and sharing a multitude of resources, strategies, and tools. 

Michelle Clinch has 30 years of experience working in communications and adult education, with 12 of those in child welfare. As NCWWI's National Campaign Manager, she collaborates with team members to develop products and events, leads the social media strategy, and supports communication efforts.