You may be certain the world needs your product or service but do you have the evidence? Learn from SCORE Mentor Curtis Springstead & Mentor & Professor Alan Wheeler, about how to develop your customer profile and reduce the risk of your start up. Take the fear out of market research and target marketing by knowing what to analyze.

 

Meet Your Presenters

 Curtis Springstead

Curtis Springstead is a Certified Mentor for the SCORE Northeast NJ Chapter. During his 38 years in theIT industry he has been as a strategic IT consultant, designing and implementing major business changeand the supporting technology at a variety of clients including Bristol-Myers Squibb, Bank of New York,Prudential, Honeywell, TD Ameritrade, Optimum, and Liberty Travel. Curt has been a trainer and adjunctprofessor for 30 years.

Alan Wheeler

Alan Wheeler is an Adjunct Professor of International Business in the School of Business, Stevens Instituteof Technology. Work experience includes both large and small organizations, established and startup.During nearly 20 years at Sony, significant experience was gained in marketing, video production andbusiness information systems. Startup experience includes the launch of a successful manufacturing business in the video broadcast industry providing computer automated content delivery systems.Mentoring expertise includes: lean startup, strategy, product and service marketing and integration ofinformation technology with business operations.

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