September 23-25, 2015

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Hyatt Regency Phoenix
122 North Second Street
Phoenix, AZ 85004

Reservations: https://resweb.passkey.com/go/SWPTA

Room Rate: $159 per night

Driving Directions 


Dawn Marti, Association Administrator & Conference Planner 

Conference Rates

  • Frontline Training: $30
  • SWPTA Member: $247
  • Non-Member:$297
  • Buy 4 (Get 1 Free): $988
  • Daily Rate: $100
  • Premier Sponsor: $3,500
  • VIP Sponsor: $2,250
  • Patron Sponsor: $1,300
  • Benefactor Sponsor: $650

Benefactor Sponsors



Presidents Reception


Lucky Strike Bowling Sponsor


SWPTA Annual Fall Conference 

September 23-25, 2015

Hyatt Regency Phoenix, AZ

Conference Agenda

Wednesday, September 23rd

12:00 PM – 4:00 PM             Registration Open

12:00PM – 5:00PM               SWPTA Golf Outing – The Biltmore

12:30 PM – 3:30 PM              Frontline Training: Customer Service & Conflict Resolution                         

Achieving Success in With Every Customer Interaction

Customer service and conflict resolution are common buzz words in our industry, but what does success look like in any given type of interaction?  In this hands on session, we will focus on practical applications that participants can use to create positive experiences with customers and minimize or avoid conflict all together when issues arise.  Whether you're new to your role or a seasoned industry veteran, join us to learn new techniques that put you in the driver's seat regardless of the customer interaction.  

 Speaker: Vicki Pero, Marlyn Group 

6:00PM – 7:30PM                   President’s Reception

7:30PM – Until                        Dinner on Your Own 

Thursday, September 24th

9:00 AM – 5:00 PM               Conference Registration

9:00 AM – 10: 00 AM           Buffet Breakfast and Networking

9:30 AM - 10:10 AM           Demo’s by Patron Sponsors Desman, PCS Mobile, Aims Parking and The Marlyn Group (10 min each)

10:10 AM – 11:00 AM         Negotiation Skills

At the end of hammering out a business deal, are there times you've wondered if you left money on the table?  Do you find your negotiating skills to be almost, but not quite what you want them to be?  In this highly energetic and entertaining session key principles to successful negotiating will be presented followed by a small group break out session where participants will put those learnings to action and share with the larger group the outcome of their respective business case exercises.

 Speaker: Colleen M. Niese, SPHR, CPP, The Marlyn Group, LLC 

11:oo AM – 12:00 PM            Power Pitch by VIP Sponsor Complus Data and Pictoform (30 min each)

12:00 PM – 12:45 PM          Buffet Lunch and Networking

12:45 PM - 1:45 PM                Power Pitch by Premier Sponsor IPS Group, Inc. 

1:45 PM – 2:45 PM                 Planning for Parking (Group Exercise)

How do you improve upon planning practices that have been around for decades? You use robust data streams and innovative technology to better project parking needs and evaluate management decisions. In this session, you'll use hands-on applications to help Arizona State University and the City of Tempe evaluate parking problems and create unique solutions. Staff from each institution and Kimley-Horn will lead a group exercise that models parking data and lets you put on your urban planning hat and improve the operations and direction of the community.  

Presenters: Brett Wood, Kimley Horn and Gabe Mendez, ASU

 3:00 PM – 4:00PM               Green Garage Certification – Jeopardy Style! 

Let your inner Green Show- What does it take to design and construct a certified Green Garage. Please join us for this interactive game show program that will educate and entertain while helping to understand the concepts of Sustainable Design and the Green Parking Council.  Your journey of finding you inner Green will be led by Bob Stanley, P.E.,  LEED AP from Walker Parking who is a Certified Green Garage Assessor and  Antonya Williams, LEED AP, from McCarthy Building Companies.  Come have fun!

Presenters: Bob Stanley & Mindy Davine, Walker Parking Consultants & Antonya Williams, McCarthy Building Companies, Inc.  

 4:00 PM – 4:30 PM               Power Pitches Premier Sponsor Parkeon

4:30 PM – 5:00 pm                Power Pitch by Premier Sponsor SP+

5:00 PM – 5:10 PM                Power Pitch by Bowling Night Sponsor  Iparq

6:00PM – 10:00PM                Lucky Strike Bowling Night 

Friday, September 25th

9:00AM – 12:00PM             Conference Registration

9:00AM – 9:45 AM                Breakfast & Networking

9:45 AM – 10:00 AM             Power Pitch by Patron Sponsors, T2 Systems  (10 min)

10:00AM – 11:00PM               LPR Technology

Off-street parking managers have traditionally had to choose between an inconvenient customer experience, in which drivers are forced to stop when accessing and leaving parking installations, and deploying a large enforcement team across parking installations in the hopes of catching violators before they leave.  This session will present attendees with a new free-flow off-street parking management approach, which merges the benefits of unobstructed parking lot access with the high compliance and efficient enforcement of gated lots, enabled by the rise of the License Plate Enabled Parking.  Join Chris Yigit, Business Development Manager for AutoVu , as he outlines the principles and technologies employed by parking leaders to increase customer satisfaction while decreasing equipment and maintenance costs in off-street parking lot installations, its impact on installation profitability and customer satisfaction.  In this session, the presentation hall will be converted into a “virtual” parking lot where the merits of the technology will be demonstrated live. The goal of this session will be to provide attendees with a clear understanding of the advantages and inconveniences of both parking management approaches, and enable them to evaluate the potential impact on their operations of a gate-less pay-by-plate system.

Speaker: Chris Yigit, Business Development Manager for AutoVu, Genetec 

11:00 AM – 11:10 AM            Power Pitch by Patron Sponsor, Nu Park

11:15 AM – 12:15 PM          Parking Charrette – City of Phoenix On-Street Parking System

The City of Phoenix has a burgeoning downtown area and that brings parking to the forefront.  Faced with an unprecedented demand for off street parking spaces from potential incoming businesses as well as wide ranging opinions on how to manage on street parking, the downtown parking climate of Phoenix is changing rapidly.  The city has been conducting a public outreach campaign, gathering input from downtown stakeholders and is hoping to get YOUR input as parking professionals on how to structure a parking plan that supports the needs of this exciting revitalization process.  Participants will hear an outline of the history, layout and current issues with on and off street parking in Downtown Phoenix, then will break into groups to craft a proposed parking plan outline that will meet the needs of the city.  Each group will present their ideas at the close of the session and the City of Phoenix will have some excellent ideas from the parking brain trust.

Presenters: Ben Carpenter, Parking Manager, City of Phoenix and Raymond Humbert, Parking and Transit Services, Arizona State University

12:15 PM – 1:00 PM               Lunch & Networking

1:00PM – 2:00 PM                ADA Compliance on the Street – Roundtable Discussion

Everyone knows about placard and plate abuse, but does everyone know that any street or road accessible to the public must have accessible parking spaces if it has meters or striped spaces?  Even if it’s a road on a university campus or an airport?  This session will be a roundtable discussion on the guidelines for on-street accessible parking and what it means for all types of entities.

2:00 PM – 2:30 PM               Closing Remarks and Swag Swap  

2015 Conference Sponsors