So you set up your Facebook page or your Twitter account, and now you wait for the rush of fans and followers to start buying from you. If only it were that easy... Join digital marketing strategist Bryan Caplan as he walks you through the ins and outs of managing your social media marketing program like a pro. By the end of this session, you will learn to:

• Create content that connects with your social media audience
• Automate your social media marketing to save time. 
• Connect with more prospects and leads through Facebook ads
• Understand your social media metrics to make better decisions

This workshop is sponsored by SCORE Boston and the Kirstein Business Library at the Boston Public Library, and will be presented by digital marketing strategist Bryan Caplan.  

Bryan Caplan helps businesses elevate their digital marketing. Award-winning CEO of BJC Branding and a national speaker for Google, Bryan travels the country, presenting on a wide range of digital marketing topics. Bryan has provided digital marketing strategy to well over 1,000 businesses since 2010 and is a guest lecturer at Suffolk University School of Business. He is also a contributing columnist to several publications including GoDaddy, BlueHost, Constant Contact, BusinessTown, and the Boston Business Journal.