As the saying goes: “If You’re Not Measuring, You’re Not Marketing.” When it comes to digital marketing, measuring your campaigns is essential to your success.But how can the reports and analytics of digital marketing give you the insights you need to grow your business?  

Join digital marketing strategist Bryan Caplan in this free workshop, as he takes you step-by-step through the amazing data generated by all the key online marketing tools – and gives you tips on how to use it. You’ll learn:  

• How email open and click-through reports can help you know which of your products/services are hot, which are not, and how to test for best results
• Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
• The calls to action / messaging that actually WORK
• Best times, days and ways to get the response you want
• How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
• How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want  

As a special bonus, Bryan will teach you his "Encore" and "Phone Flank" technique to drive more sales from your opens and clicks.

This workshop is sponsored by SCORE Boston and the Kirstein Business Library at the Boston Public Library.