This workshop is the third in a series of four modules that will be offered by SCORE Boston. All workshops in this series are presented by Dr. Da Graca. You do not have to attend earlier modules to attend this one. But there will not be a review of earlier modules in this module.

The social communication manual has been rewritten! As clients and constituents alike purchase products and services differently, the strategies and techniques you employ to target them are continuously changing. This new way of attracting customers presents both a challenge and an exciting opportunity for adaptation in a Web 2.0 world. This workshop explores the latest emerging social media technologies that will help you understand the fundamentals of digital marketing.

Module 3- Create Your Hashtag Moments

In this workshop, you'll learn how to spread awareness around your mission, objectives, or services with your hashtag creation. We will learn strategies around hashtag creation and we will discuss how to leverage your sales with a digital story.