Sales Strategies to Stay Profitable During COVID-19

Face-to-face meetings and travel plans are cancelled, your clients and prospects are working from home and hard to reach, what should your company be doing to maintain growth during this crisis?

Protecting the health and safety of your employees should be a first concern.  Maintaining revenue is essential to protect their jobs. What should tech companies be doing at this time of health and economic concerns to ensure predictability and consistence?  There will be attrition in the sales from existing clients and increased sales from existing and new clients need to outpace attrition in a predictable and consistent way. 

This workshop will provide you with strategies for adjusting to the current environment and set your company up to recover and maintain your predictions for top-line and bottom-line growth.

What we will cover:

Corporate strategy – How to evaluate your current sales environments to predict the impact on your sales, compensate for any adverse impact, or contribute in a way that boosts revenue.

Marketing and sales – With a limited budget and uncertain short-term future, where should you focus your time and resources?  Should you invest in marketing, sales or both and how will you know you get a return on your invested time and money?

Sales/Account Management – How to adjust to remote contact and meetings and keep the funnel full to maintain revenue.  Working with your BDRs, direct sales representatives, resellers and channel partners to get more from them.

Tracking Systems: Using the data from your tracking systems to know where you are as a team and how each team member is performing, where they are stuck, where they need help and can improve.

Presenter:  Ken Cheo, is the President and Owner of Our Sales Coach. Ken works with executives, managers, and select salespeople with guaranteed results for topline sales growth. He helps his clients develop an ideal client prospecting system where they can gain a strong market position and produce meetings with decision makers. Ken helps his clients develop a scalable and repeatable sales process that ensures they are not wasting time with people who don’t buy or buy from someone else. He trains and coaches teams, so the changed behaviors become habit and sustainable. Prior to creating the Our Sales Coach brand, Ken enjoyed over 20 years of sales and sales management experience.