Thursday, April 15, 2021 from 12:00 PM to 1:15 PM EDT
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SCORE Boston 

How to Write a Low-Cost Digital Marketing Plan 

Hope is not a marketing strategy! Every business needs a marketing plan to grow and prosper, especially now with the pandemic. Learn what you need to include (and why) in a comprehensive marketing plan that delivers results. Topics include: situational analysis, industry trends, competitive analysis, target markets, branding, website review, outreach, social media, PR, video, and more.

-Get clear on your personal and business goals

-Follow the 10-Step Marketing Plan Process

-Learn free marketing and PR strategies that really work

Robin Samora is a marketing and PR expert, Top-40 small business marketing blogger, and host of the weekly podcast, the Fast Marketing Minute. She teaches small business owners how to rev up their brand online and offline to attract new clients, connect with customers, get media exposure, and increase sales. Using a variety of marketing and PR strategies, she helps professionals and entrepreneurs stand out, gain credibility, and bring in the business they deserve.