Build Your Marketing Toolkit:

A FrameWork for Small Businesses & Organizations

Friday September 12, 2014

* 2:00 pm to 2:15 pm - Registration & Networking

* 2:15 pm to 3:15 pm - Marketing Made Simple

* 3:15 pm to 4:00 pm - Marketing Made Effective

Overview

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

• What marketing really is (and isn’t).
• How marketing has changed in ways that benefit small businesses.
• The importance of setting goals and objectives for their marketing efforts.
• The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
• It’s ok to start small, to start where you already are.

Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

Register Now! 

About the Presenter:

Juan Ortega has over 20 years of Sales & Marketing experience having lead teams for some of the most luxurious hotel companies in world.  In 2012 he made the entrepreneurial shift and launched The Journey to Excellence, a business coaching & consulting organization to help small business  not only survive but thrive in all areas of business.  Today as an owner of an ActionCOACH franchise, he utilizes his real world experience along with the ActionCOACH model to achieve amazing results for clients in both North & South America.

More Event Details

ActionCOACH is the World's leading Business Coaching firm with over 1,000 offices in 46 countries.  ActionCOACH teaches business owners how to build a profitable business that will run without them.