When

Saturday, January 25, 2020 from 9:00 AM to 3:00 PM CST
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Where

SCORE Office 
4747 Troost Ave.
Kansas City, MO 64110
 

 
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Business Concepts/Marketing Strategy - 01/25/20 - C0019 

Business Concepts, roughly 9 a.m. - noon,  provides step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept section, you are able to:

  • Identify your target markets
  • Describe your products/services
  • Collect key competitive information to support your feasibility plan

 Marketing Strategy, roughly 12:30 - 3 p.m., provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to:

  • Outline your marketing strategy
  • Test your marketing message
  • Choose the right sales channel
  • Exercise your marketing strategy

You may bring your lunch, or go out to one of the many eating places within a 5 minute walk.

This is the second Workshop in the three part series "Simple Steps to Starting Your Business".  Workshop 1 - Startup Basics and Workshop 3 - Financial Statement Basics/Projection and Funding Sources.

Check-In is at 8:45 am with the workshop starting promptly at 9:00 am and concluding by 3:00 pm.