Monday May 15, 2017 at 6:00 PM EDT
Wednesday May 17, 2017 at 10:30 AM EDT

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Hyatt Place + Hyatt House Charleston/Historic Dist 
560 King Street
Charleston, SC 29403

Rooms booked before April 17, 2017 in the conference block are $159 + taxes/fees per night.

Use the direct booking link to receive the group rate, or call 1-800-993-4751.

The venue is 11 miles from Charleston International Airport (CHS).

Driving Directions


Patricia Houston 
Insights Association ATL/SE Chapter 

ATL/SE Chapter 2017 Annual Conference 

The Next Chapter 

Come grow with us! Join industry leaders in gaining new perspectives from respected speakers, participating in thought-provoking panel discussions, and networking with insights professionals from our region.


Monday, May 15

5:30-6:30              President’s Reception | Hyatt Place + Hyatt House - Outdoor Firepit Area

                               Presented by MarketCube

7:00-10:00            Lowcountry Broil + Networking | Leons! Oyster Shop - Oyster Shed


Tuesday, May 16

All Tuesday Events 8:00am-5:00pm are at the Conference Hotel

8:00-9:00              Networking Breakfast and Check-in | Event Sponsor - MMR Research Associates

9:00-9:30              Welcome and Business Meeting

9:30-12:15            Educational Series / Speakers

Roddy Knowles, Director, Product Research Methodology at Research Now
Looking to the Future: How Data Integration Fuels Smarter Research

Ida Abdalkhani, Chief Catalyzer at Ability to Engage
How to Challenge the Status Quo: For Breakthrough Ideas


Mike Kessling, Senior Research Manager - Foodservice at The Coca-Cola Company
Digital Ordering - A Collaborative Success Story 

12:15-1:15            Lunch and Networking 

1:30-5:00             Speaker / Panel Discussion / Breakout Sessions

Julie Moreland, CEO at Vizbii
Emotion Drives Behavior...How can we Increase Engagement and Emotion Based Insights for more Predictive Accuracy?  


Moderated by Jenny Karubian, Principle Researcher at Lotus Research
Panel Discussion: Rethinking the working relationship between clients and supplier

Panel Members:
Jeremy Stabile, Principal at Facet Squared
Bill McDowell, Senior Partner, COO at Accelerant Research
Patricia Houston, VP Client Relationships at MMR Research Associates
Mike Kessling, Senior Research Manager - Foodservice at The Coca-Cola Company
Arianne Larimer, Director, Client Success at Pure Spectrum


Breakout Sessions

  1. The Future of Insights Staffing & the Role of DIY
  2. Help Your Company Stand Out: B2B Marketing Tips
  3. 2017-2018 ATL/SE Chapter Planning

6:00-10:00            Dinner + Networking | The Alley - Bowling Bar Area


Wednesday, May 17

8:30-10:30            Networking Breakfast












Thank You to Our Sponsors!

Interested in sponsorship opportunities? Contact phouston@mmrresearch.com for more information.