Charleston Seminar: Understanding the Library Market

Attention publishers and vendors of library-related materials: new for the 2015 Charleston Conference, we have a Charleston Seminar workshop just for you! We’ll discuss how to target libraries that will buy your publications, making your marketing budget effective, improving your understanding of the library market, and using library associations to focus your spending. Learn from veterans in the field how libraries buy, who are the library buyers, and how purchasing decisions are made. You can’t afford to miss out on this workshop focused on the library market at the premier international annual library conference focused on book, serial, and electronic resource acquisition. All the major decision makers will be there, and so should you!

Instructors:

• N. Bernard "Buzzy" Basch, Basch Associates

Buzzy Basch heads Basch Associates. He previously had a career as President of Basch Subscriptions, and Turner Subscriptions, and Vice President Ebsco, and F W Faxon. Buzzy is an active member of ALA,SLA ,Nasig and MLA. He has been an association Treasurer, award recipient, and member of publishing and finance committees.

• Michael Gruenberg, Gruenberg Consulting

Mike Gruenberg’s name in the Information Services Industry is synonymous with winning results – in sales team development and leadership, in performance and customer satisfaction, and in his own success in selling complex information services into demanding markets worldwide. Mike’s track record during more than 30 years in the Industry is headlined by the significant profit performance he has delivered in every position he has held.

Mike is currently the President of Gruenberg Consulting, LLC, a firm he founded in January 2012 devoted to provide information services companies with sales source analysis, market research, executive coaching, trade show analysis and best practices advice for improving negotiation skills.