Digital Marketing Basics

 August 24th - Marion Public Library 

Every business needs to have some type of online presence -- whether it's a website, participating in social media, writing content to educate potential customers, Search Engine Optimization (SEO) strategies to rank higher on Google, reputation marketing tactics so you get more 5-star online reviews, etc.  If you're a business owner (or future business owner) who is confused or overwhelmed by where to start with their digital marketing strategy, our Digital Marketing Basics Workshop is for you. 

In this 90 minute introductory workshop, we'll cover the most popular digital marketing concepts and platforms and give you an overview of how each one of them can help your business grow.  Future workshops will delve into each of the topics in more detail.

Workshop summary:  In SCORE's Digital Marketing Basics Workshop, you'll learn the following:

• What digital marketing is and why it's important to your business
• Why a mobile-friendly website is a necessity and how to find out if your website is mobile-friendly
• The importance of getting your business listed on Google My Business, Bing Places for Business and other top online directories
• How search engine optimization (SEO) can be used to help you rank higher on Google and other search engines
• Why using pay-per-click advertising can be one of the best ways to get new customers and leads – fast!
• Which social media channels are right for your business and why
• How blogging and writing content can lead to more interested customers, followers and help you rank higher on search engines
• Why Reputation Marketing and online reviews is something a business owner can’t ignore
• How to effectively use Email Marketing to keep your current customers interested in what you have to offer

Not to be missed if you want  to be successful.  You get this right.....You Win.

A top-level overview, exploring a variety of methods that every successful business owner should be using in a digital marketing strategy.  Each SCORE workshop is taught by an expert on the subject.  Open to the existing or aspiring small business public....No-charge.

Save a Seat.....Click on Register button below !

Your Instructor:  Sherry Bonelli

Sherry is the owner of Early Bird Digital marketing (www.earlybirddigitalmarketing.com) a real down to earth digital marketing agency that helps local businesses get found on the Internet.  Her motto -- Digital Marketing: Trust. Experience.  She has appeared and been featured on the TODAY Show, CNN, ABC News, Boston Globe and other media outlets. She is a Certified Content Marketing Specialist and Customer Value Optimization Specialist and has a Master’s Degree in Internet Marketing.  Sherry has more than 18 years’ Internet marketing and content experience, specializing in Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media, content marketing, reputation marketing and other digital marketing strategies.  As a SCORE mentor, Sherry coaches small businesses on how to use digital marketing effectively and has presented at numerous local digital marketing workshops.

Register Now!