Attract & Engage Prospects with Boston Business Journal and Constant Contact

Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.  This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.  Attendees of this presentation will learn:

• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter 
• The importance of understanding how connected email and social media are…they have to be done together. 
• What types of additional tools might be useful