The explosive growth of the internet and social media has changed consumer purchasing behavior and competitive environments. Designed for Marketing, Communications, Brand, and Strategy leaders, this seminar presented by Dr. Jane Gu and Dr. Nicholas Lurie, will discuss the key components of and how to avoid pitfalls in developing, implementing and evaluating successful digital marketing and social media strategies. The latest evidence for what works and compelling thoughts about the future of digital marketing strategy and social media marketing are raised and explored.

Join us for this informative discussion in Hartford. Complimentary hot breakfast buffet will be served.

EVENT SCHEDULE:
7:30 - 8:00 AM - Breakfast & Networking
8:00 - 9:00 AM - Presentation and Q&A

 

Register Now!
 If you have any questions or need any further information please contact Amanda Spada at
860-486-5498 or by emailing Amanda.Spada@business.uconn.edu.