Tuesday, April 7, 2020 from 10:00 AM to 12:00 PM EDT
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This is an online event. 



Tracy V. Allen 
Greater Hartford SCORE 

Marketing Yourself As An Expert


If you aren’t an expert in your field, why should anyone use your product or service. You need to build yourself up as an expert to boost credibility, win trust, and earn sales. In this workshop you will learn how to build sales by marketing yourself as an expert. 

 You will Learn: 

  • How people perceive experts
  • How to use social media to showcase our expertise
  • How to use expert marketing in the sales process



Meet Our Presenter: Eric Lopkin

President and owner of The Modern Observer Group, Eric Lopkin is an accomplished  business coach and consultant who has combined over 30 years of experience in operations and marketing/communications with classic business strategies and emerging technologies to create innovative programs to provide small businesses and entrepreneurs with the resources of Fortune 500 companies. 

Eric’s expertise includes: Talent Optimization; Business, Executive and Entrepreneurial Coaching, Management Consulting, Strategic Planning, Operations, Marketing/Communications, Social Media, Content Creation, and Web Design and Integration.

Tel: 203-693-4523 x101  

E-mail: elopkin@modernobserver.com

Website: https://www.modernobserver.com


Please Remember:

 1. Monitor your emails for any updates to the date/location/time.

2. Our workshops are PAPERLESS, so you will receive an email the day before the workshop linking you to any handouts. You should print it out or load it onto a laptop, tablet, or phone for viewing.

3. Bring your cell phone as you will receive an email with a link to your workshop evaluation form. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave. Wi-Fi is available in most locations.

Please Take Note:

1. You must register online for all workshops. No walk-ins will be allowed for any paid workshops because we do not have the ability to take payment on the spot.

2. There will be absolutely no refunds for workshops.

3. Please arrive with enough time to get settled as every workshop will start promptly.

4. Parking - will not be validated for workshops in Downtown Hartford. Please download the WOONERF App on your phone so that you can replenish the parking meter from your phone if you choose to park on the street and not have to leave the workshop or worry about getting a ticket.

5. Virtual Workshops are a two-step process. Please make sure that you check your email and follow the instructions so you can get the log in credential for the Zoom workshop session. Also, make sure you download the zoom.us app on your phone or computer prior to the start of the workshop.

Free Business Counseling:

To get free one-on-one business counseling or learn about other SCORE free and paid workshops, please visit our website.

SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.