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Working Together to Build a Sustainable Tourism Economy

 To download a conference flyer, please click here.


Wednesday May 16, 2012 at 9:00 AM CDT
Thursday May 17, 2012 at 1:00 PM CDT

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Mole Lake Casino Conference Center
3084 State Highway 55
Crandon, WI 54520

The main outdoor entrance to the tourism conference is located around behind the conference center.  It is a glass door entrance next to an outdoor water fountain.  Conference signage would be posted at this entrance.

Driving Directions

Lodging: A block of hotel rooms under the discount Conference rate are available at Mole Lake Casino Lodge, which adjoins the Conference Center.  For more information, phone 1-877-478-5772, or email stay@molelake.comThe disount room rate would readily be available for reservations made by May 1st, 2012.


Registration Fee:

  • Adult: $40
  • Elder (age 55 years+): $30
  • Student (college/university): $30
  • Guest (any guest of registrant/vendor): $30
  • Vendor: $45
  • Vendor (nonprofit/tax-exempt org): $25

* For more information on what is included with the vendor fee, see other registration information below.

CLICK HERE to Register Online! (Individuals or Vendors)Other registration information:

  • Registration is open to the general public on a first-come, first-serve basis subject to maximum seating capacity.
  • Registrants (including vendors) can also register one guest. 
  •  The registration fees cover all conference meals and participation in activities listed on the official conference agenda.
  • Registration fees are non-refundable after May 8th, 2012.
  • Online registration deadline: 12:00pm CST May 16th, 2012.
  • Vendors information:
    • Vendor registration is open to businesses, nonprofit organizations, volunteer groups, and governmental entities on a first-come, first-serve basis subject to available booth space.
    • The vendor registration fee includes registration for 1 individual, conference meals, an indoor 8' x 10' space, 1 table, 2 chairs, and access to an eletrical outlet.
    • Vendors can set up as early as one hour before the conference begins.
    • Vendors can also register 1 guest at the individual guest rate listed above.



May 16th-17th, 2012

Mole Lake Casino Conference Center


Wednesday, May 16th, 2012

8:00am – 9:00am

Great Marten Room & Big Eagle Room (these rooms adjoin one another, and represent the main conference area)

Registration, continental breakfast

All meals served at the conference are complimentary; included in the conference registration fee.

9:00am – 9:45am

Opening Ceremony: Veterans flag ceremony, prayer, and welcoming remarks.

Opening prayer by: Fred Ackley, Sokaogon Chippewa

Welcoming remarks by: Richard D. Ackley, Jr., Sokaogon Chippewa


Benedicte Riis, Danish author/adventurer

9:45am – 10:30am

Keynote Address: “Building a Sustainable Tourism Economy in Northern Wisconsin's Wolf River Area.”

Keynote topics:

  • Defining a sustainable tourism economy
  • A summary of several types of projects that a sustainable tourism economy may benefit from; projects such as site planning, ecological planning, and adaptive reuse and historic restoration.

Keynote address by:

10:30am – 11:00am

Break; networking and visiting vendors

11:00am – 12:30pm

Panel Discussion: “Building a Sustainable Tourism Economy in Northern Wisconsin's Wolf River Area.”

The panel discussion is intended to elaborate on the theme of the keynote address, in terms of strategies and best practices toward building a sustainable tourism economy in the Wolf River area.


12:30pm – 1:30pm

Lunch; networking and visiting vendors

1:30pm – 3:00pm

Gathering Room and Council Room (down the hall near the hotel lobby)

Business Breakout Sessions - Image and Branding the Wolf River Area Experience:

Business breakout sessions (classified by industry sector):

  1. Recreation (off-road/water/winter sports, hunting...)
  2. Arts and Culture (arts, history, Native culture...)
  3. Accommodations (bed and breakfast, cottages, camping, condos, hotels...)
  4. Food and Drink (clubs, taverns, orchards, markets...)
  5. Retail (general merchandise stores, specialty shops...)
  6. Entertainment (gaming, fairs, festivals...)
  • Participants choose whatever session interests them, while trying to have at least 5-7 people for each session.
  • Each session meets for about an hour, then all the sessions meet together for about a half hour to share what they each have respectively observed regarding imaging and branding the Wolf River area experience.
  • More details provided at the conference.

3:00pm – 5:00pm

Trade show:

Vendors can include business, government, nonprofits, and woodland Indian artists.

This provides extended time to visit vendors participating in the conference.

5:00pm – 5:30pm

Dinner on your own

5:30pm – 8:00pm

Great Marten and Big Eagle conference rooms

Honoring Veterans Folk Concert: Listen to the "organically grown acoustic music" of the Tomahawk-based bluegrass band HAND-PICKED BLUEGRASS; and see editorial cartoonist Paul Ackley working his craft off-stage beforehand.  For more info, click here.

FREE concert admission for tourism conference registrants (show conference registration receipt or official conference nametag at the door).

Net proceeds from the concert help to support programs offered to veterans and artist-veterans by the Mole Lake Veterans Office.

8:15pm – 8:45pm

Outside the main outdoor entrance to the conference

Celestial Photography Outing (weather permitting): Bring your cameras and learn a variety of night sky photography tips from a skilled guide.


Thursday, May 17th, 2012

8:00am – 9:00am

Great Marten and Big Eagle conference rooms

Continental breakfast

9:00am – 10:00am

Seminar: “International Tourism: The Danish Connection.”


Benedicte Riis, Danish author/adventurer

10:00am – 10:30am

Break; networking and visiting vendors

10:30am – 12:00pm

Field Trip: Tour of the historic Dinesen House log cabin, in Mole Lake.

More details to be provided at the conference.  A related Discover Wisconsin video ("Wisconsin's Tribal Lands: Learn and Enjoy") is available online.  


Richard D. Ackley, Jr., Sokaogon Chippewa

Note: There are many other scenic, cultural, and historic attributes of the Wolf River area in Forest, Langlade, and Menominee Counties; including among the Indian tribes indigenous to the area.  Refer to the Links to Visitor Information on the left for more information.

12:00pm – 1:00pm


Conclusion: Closing remarks, visions for the future.


Note: Agenda may be subject to change.

Follow-On Events: 

Mole Masters Spring Swing Golf Outing  

Friday, May 18th, 2012 (breakfast beginning at 8:00am)

Nicolet Country Club

Laona, Wisconsin (about a 20-minute drive from the tourism conference)

For more info, including registration and fees for this golf outing, contact:

ncc224@centurytel.net, or call 715.674.4780

For golf sponsorships or vendor opportunities, contact:

rich@molelake.com, or call 715.622.0278


Many Trails ~ NiiJii Native Arts Gathering  

Friday-Saturday, May 18th-19th, 2012

Lac du Flambeau, Wisconsin

For more info, click on the image below, or call 715.588.1514.


For inquiries about the conference, contact:

Workgroup, Northern Wisconsin Wolf River Tourism Conference


Phone 715.892.3109


c/o Northwoods NiiJii Enterprise Community Inc

PO Box 786

Lac du Flambeau, WI 54538

This event is supported in part by:

Mole Lake Casino

Northwoods NiiJii Enterprise Community